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17 
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WE ARE NOW READY^ 




Oass_i/i/lT. 

Book _XX- 

CojpghtN 

COPYRIGHT DEPOSIT. 



V 



IT IS IT 





HUMANITY'S 

LAST 

*BA TTLE 

Millions have thought the same thoughts, 
Are thinking the same things, 

WE ARE. NOW READY 



The first bud of a new evolution appears. 

We gain the victory, without the contribution of 

one dollar, or the loss of a single life, 

so unique is the plan, so powerful the idea. 



HUMANE PUBLISHERS, 11421 BROADWAY, N. Y. 



<.!'>.! • 




ALFRED H. ISHAM, AUTHOR. 



Copyright, 1902, by 

ALFRED H. ISHAM 

New York 



THE LIBRARY *F 

.'o^riGRCo's; 
Two. Curias, 1 N£c£tvE»; 

APR. $0 1902 

1 OorvTUfWj 6NTBV c 
CLA8S £-XXc. NO 
OOPY 8. 



»'>Ni (ARD PRESS, PRINTERS* B'NDERS, NEW Y0R< 




ALFRED HUNTINGTON ISHAM, JR. 

ETHEL H. ISHAM 

BERTHA B. ISHAM 

HARRISON SARGENT ISHAM 






DEDICATORY NOTE 

It is with unbounded pleasure that I dedicate 
this book to my beloved children, who are thor- 
oughly imbued with the idea. 

ALFRED HUNTINGTON ISHAM, SR. 



CONTENTS. 



Most Exalted Procreation Promises. 

The Creation of the New Heaven on Earth. 

Raiment, Food, and Shelter for all Mankind. 

The Unbounded Development of Art and Pleasures. 

The Uniting of all Nations, to Build the World's Proctor Me- 
morial Observatory and Temple of Light, to be Erected 
upon the Crown of Mt. San Miguel, Cal., U. S. A. Being 
the only Mountain yet Discovered Enveloped by an Atmos- 
phere Practically Free from Vibrations, Whereby the Larg- 
est Lens can be Operated. Under Patents of Prof. Louis 
Gathmann, Covering the Sectional Lens Principle, Whereby 
the Power is Simply a Question of Mechanics, even Five, 
Ten or Hundreds of Times the Power of Mt. Hamilton or 
the Yerkes can be Obtained. 

The U. S. Government asked to Guarantee to all Nations the 
Perpetual Right to Receive Reports in Sidereal Research, 
Whether in Time of Peace or War, thus Proving the First 
Golden Thread of Peace Entwining the Hearts of the Peo- 
ple, Giving all Humanity the Prescience of Love and 
Knowledge of their Immortal Abode. 

The World's New Hanging Gardens and Tower of Babel, Where- 
by one Voice will be Intelligible to all the World, for the 
First Time Since the Confusion of Tongues. 

Extended Years Granted. 

A New Race Founded. 



HUMANITY WALKS WITH GOD 
IN SUPPLICATION. 

Our Father, Creator of the Universe, we most 
graciously thank Thee for Thy glorious ever-beam- 
ing light, and for Thy forgiving parental, out- 
stretched hand offered in niercy to all Thy children 
of every race and color. We do not love to crouch 
down and approach Thee like galley slaves, but 
rather delight to stand up like men full of joy and 
praise and claim that the time has come for the 
fulfilment of Thy promise to us as joint heirs; 
therefore, we now claim and ask for our heritage — 
the best of Thy gifts in food, raiment and delights, 
and that Thou will destroy all barriers that come 
between us and the establishing of homes, holy 
marriage and fruitful births, that all the heavens 
may be filled with Thy adorers. We praise Thee 
that solely through us Thou createst souls immor- 
tal. That we are the way, that we are a part of Di- 
vinity, that Thy blood courses up and down our 
veins. That solely through us Thy great laws are 
unfolded, whereby we can create our own com- 

9 



IT IS IT 

forts, adorn our beloved with the daintiest crea- 
tions of art and Thy gifts divine without limit, and 
rest under Thy protection safe from all harm. Oh 
God, our most kind and gracious Father, exalt and 
inspire us for the work before us, and make us to 
realize (if it be true) that the sounds that enter our 
ears, the scenes that enter our eyes are, with the 
words our voices speak automatically recorded 
with our own identity upon the mystical scroll en- 
veloping our reason, that duly unfolds at that 
hour, that sends us to immortal bliss on the scenic 
road of delight or, meandering, through the puri- 
fying realms of Thy disobedient children. 

We praise Thee for the ever illuminating hope 
within our breasts, lighting the rocky pathway 
to unlimited pleasures, awaiting the unfolding of 
exalted procreation, ever offered to us, that will 
make us healthy, wealthy, and wise, whereby, in 
no small measure we can appreciate Thy mercies, 
and the wonderful gift of life and the spirit. We 
now behold the veil of ages lifting from our 
long-dimmed eyes, the dawn of a new creation 
appearing, for we see the hosts gathering among 
all nations for the world's jubilee, it is the new 
heaven on earth the millennium for all mankind. 

None left out of the fold. Hail Holy Father the 

10 



IT IS IT 

light has come. We feel the warmth of Thy sus- 
taining immortal presence about us, and we shall 
rest as sweetly as a babe upon its mother's breast. 
Home at last in our Father's house, none to starve, 
none to complain. It is peace be still. It is God's 
sublimity. Man is exalted by the right of inherit- 
ance divine, the richest blessings of heaven are 
not withheld. They are showered upon all hu- 
manity, and all humanity praises Thee with one 
accord. — Amen. 



11 



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2; 



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c 

w 
r 



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3 




A 2 



s* IT IS IT ^ 



THE FIRST BUD OF A NEW EVOLUTION 
APPEARS. 

That will quickly grow a new tree of Life, fed 
bv all the best creations of nature; the Arts and 
Sciences, and the appealing ring of the amalga- 
mated wail of the down-trodden, beseeching, sor- 
rowing, starving millions, echoed back from the 
vaulted skies of a just heaven with the spirit of 
immortality blended into every fibre of the roots, 
the trunk and the branches. Xo fruit of despair 
will be plucked, but rather the golden fruit of 
charity, with hope ever glistening from its shim- 
mering leaves, moistened with the dew of heaven 
blazing the way to peace on earth, good will to 
man. 

We will welcome it as we welcome the sunshine, 
the rain, and the products thereof; we will wel- 
come it as we welcome the breath of life and 

15 



IT IS IT 

breathe we must, even involuntarily, for no will 
power a sane man can bring to bear can arrest 
respiration. Therefore, we move, breathe and 
have our being by a poAver greater than the man. 
This same most gracious power gives us freely the 
power of the most exalted Procreation. 

This is the new evolution, and it grants to all 
humanity all the good things of the earth and of 
the heavens. Xot an element that enters into the 
construction of the palaces of the kings or that is 
contained therein, is in any manner stinted. 
Therefore, millions of these palaces of the kings 
can and will be builded, even in Africa, where all 
the elements to do so exist, all else that is required 
is a safe and acceptable exchange in combination. 

PEOCKEATION GBANTS IT. 

In fact, we have no occasion to envy the possess- 
ors of all the present arts, which includes every- 
thing created by man — castles, money and all — 
for they are as naught when compared to what is 
waiting exalted Procreation. Life will become 
so entrancing that the multitudes will yearn for 
extended years and when the multitudes yearn 
with one accord the mind and the body is natu- 
rally put in training for the event, and the yearn- 

16 



IT IS IT 

ing is appeased. All-powerful Nature grants it, 
the prayer is answered. The children of Israel 
yearned for a king, and the king w r as granted, even 
against their own interests. The people who seek 
for the philosopher's stone will become wise 
en route and finally find it, then they will live to 
the age of the Patriarchs. There is plenty and 
to spare. The United States of America alone 
can afford every comfort to ten billions of people, 
being three times the present population of the 
earth, and this book will prove it. Life in its 
beauty and splendor is but begun; especially with 
great-grandfathers, grandfathers and fathers and 
mothers, and aged people generally who are rele- 
gated to the rear, just at the period when the mind 
is ripe for true appreciation of life — just at a time 
when they are only fitted for the sophomore class 
— Procreation will burnish up and put on the turf 
again millions who had planned to depart this life 
just as their period of usefulness had begun, and 
they, without previous knowledge of the fact, will 
secure new life and redouble their energies, doing 
deeds of nobleness. 

In noticing what they do with colts, you forget 
the illustrious Flora Temple, who was kicked 
around and kicked back for twenty-two years be- 

17 



IT IS IT 

fore an appreciative person groomed her for the 
race which eclipsed the world's record, and plenty 
of Flora Temples are left to do it again when 
sought out and groomed properly. 

Many of man's most immortal acts were enacted 
after three score and ten and four score and even 
four score and ten years; and this book will prove 
it. 

If we envy we are not happy, then why envy the 
rich or desire a division of their wealth, in the face 
of the fact that all they possess is but a drop in 
the ocean as compared to what the masses can 
create under the plans set forth in this book, and 
while so doing enjoy a Paradisiacal life. 



18 



A FAIR EXPOSITION 

This book is intended to set in motion exalted 
Procreation, whereby all the people will grow into 
possession of all the good things of the earth and 
of the heavens, without the contribution of one 
dollar or the cost of a single life. 

It is the dawn of a new creation, and seven 
judges, high in jurisprudence, have expressed the 
opinion that this new power (in combination) if 
accepted by the people is the beginning of the 
millennium for all mankind. 

THE INTRODUCTORY REVOLUTION, LEAD- 
ING UP TO THE FORMING OF HUMAN- 
ITY'S FIRST INTERNATIONAL TRUST— 
THE GIST OF THE WHOLE MATTER. 

If we have a common father (and we have) every 
child born anywhere, of any race or color, is his 
beloved child to whom he has given life, though 
without its consent. But blessed be the holy pur- 
pose. The elements are not stinted that afford 

19 



IT IS IT 

food and raiment; there is a superabundance of all 
that is required to fit us to dwell in happiness not 
heretofore realized upon this earth; for we shall 
acquire wisdom not dreamed of, we shall build a 
soul with a noble spirit, at all times prepared and 
ready for the eternal fitness of things. 

A fair and equitable distribution of the prod- 
ucts of the earth and the heavens is a commer- 
cial, musical and spiritual combination, and under 
nature's great common law we are, as joint heirs, 
entitled to all the good things of the earth and of 
the heavens, and now ask for our own by right of 
inheritance. 

Therefore, let us now proceed to set in motion 
the almighty power of exalted Procreation, that 
will grow a tree of life extending its branches 
around the earth, all humanity partaking of the 
fruits thereof, enjoying peace, wisdom and hope. 

The people are all-powerful, therefore let us en- 
ter into the spirit of the birth of this exalted Pro- 
creator that carries with it a promise to redeem 
all humanity and make us as happj^ as the birds, 
now and forever eternally happy. 

Now let us act in the living present and join 
the world's great trust, for it is humanity's last 
battle and the work under this plan of relief, 

20 



IT IS IT 

heralded to all the nations, calls in no uncertain 
voice for great reformers; reformers before whom 
the agitators for the liberation of the slaves 
through Father Abraham will appear to have 
faced a mild grievance when we take into consid- 
eration that four millions only were declared free, 
from a bondage of luxury, as compared with the 
hundreds of millions of down-trodden, beseech- 
ing, starving hosts; starving for a morsel of bread, 
starving for melodious voices that give forth a 
sweet succession of entrancing sounds, starving 
and crying for the comforter. We repeat that the 
slaves that Abraham freed enjoyed the blessing 
of food and raiment, their condition evoluting 
more joy, sentiment and merriment than any other 
race on earth, and the highest classes ape their 
diversions, sing and enjoy their melodies. Egypt, 
Judea, Greece, Eome or China never produced the 
joy and merriment among the masses that the 
great bondage of the Sunny South produced, all 
because the slave knew that no hunger would 
gnaw at his vitals that would not be at least par- 
tially appeased. They also rested under the 
security of the government and accepted their lot 
as one that was fixed by governmental laws; but, 
oh, what a change the shifting scenes produced! 

21 



IT IS IT 

Washington, the father of our country, enjoying 
the richest estate in America, made this estate 
slavery's greatest incubator. Its annual round- 
up was the parting of fathers, mothers, sisters 
and brothers, who wept out their last fare- 
well wrapped in each others arms, until literally 
torn apart by Greed and Gold — but, who shall 
now say it paid the dead to do the cursed unholy 
act, and let us to-day believe their voices from 
the grave would beseech forgiveness and plead 
for mercy, and yet w^e to-day do even worse than 
they. 

OBSERVE MAN'S UNCONSCIOUS INHU- 
MANITY TO MAN. 

How utterly futile it is to build hopes upon a 
stupendous proposition, where personality holds 
sway. 

Contemplate the strange situation: Washington 
leading the American forces for American inde- 
pendence, and simultaneously breeding humanity 
for the shackles of slavery that Abraham w r as 
to break and set free, at a cost of desolation of 
firesides, a million lives and billions of dollars. 

Had Washington, in his farewell address, an- 
nounced the liberation of his own slaves, it would 

22 



IT IS IT 

have increased the illuminating power of bis blaz- 
ing star to the first magnitude among all the great 
lights that humanity is ever watching; lights that 
can never pass away, although Egypt's pyramids 
will pass away. 

Furthermore, it is quite likely had that event 
occurred the great Civil War, with all its horrors, 
would have been averted. Washington let his 
golden opportunity pass. Shall we do the same? 

Washington set the colonies free, but simulta- 
neously blazed the way for the continuous forg- 
ing of the chains of slavery, until more captives 
were found in Abraham's time than the entire 
population of the colonies in Washington's time, 
and probably, more than eight million slaves had 
died in bondage during that lapse of years. 

Father Abraham by one divine stroke of his 
pen of destiny set more than four million slaves 
free, but Congress simultaneously paved the way 
to the slavery of corporate monopoly greed, until 
the twentieth century finds more than seventy 
millions of people held in a captivity that is fast 
bearing us on to a more terrible blight than the 
Southern slavery, because the intellect and the 
pride of this highly intellectual nation is being- 
humbled and crushed that a few may be glutton- 

23 



IT IS IT 

ized and hold sway in a beastly manner over a 
well-meaning, law-abiding and patriotic people. 
The burden is much harder to bear for the reason 
that the purity, intelligence and culture of this 
refined people has been wrought up to a higher 
degree than ever before obtained by the masses of 
any other nation. Throughout this broad land of 
the free, other educational institutions are con- 
stantly increasing and money is poured out that 
the mind may be trained to appreciate the highest 
arts and sciences. Thus the most noble part of 
life may be fulfilled and the most delicate senses 
calmly contemplate the beauties of the most gra- 
cious gift of life here and appreciate the beyond. 
Then away with the idea of more than temporary 
enslayement of such an all-powerful people. Be- 
cause of this higher culture, the situation is more 
grievous, more pitiable and excruciating than 
could possibly be realized by undeveloped mind 
and matter springing from Africa's untutored 
shores. Therefore, be it understood the world 
around, that we now make the last rally about 
humanity's standard and declare the whole world 
free. Then monster greed will gradually die and 
gold lose its charm. The earth will be one grand 
sweet song, one hanging garden, one glorious rev- 

24 



IT IS IT 

erence to the giver of life and life's unlimited pos- 
sibilities. 

Washington set the colonies free. 

Abraham freed the slaves. 

Now the people will free themselves. 

RESTING UNDER EXALTED PROCREATION. 

All humanity can be as free as the sunlight 
without the contribution of one dollar, or the sac- 
rifice of a single human life. Only let us look 
away to the upturned faces of the defenseless, sad- 
eyed people, crying for help. For they are sick 
and starving and dying in cold, damp, chilly 
hovels, not even their own. O, let us swear to 
quickly lift the pall that is fast driving us frantic 
and 

ACCEPT THE NEW LIGHT. 

Its power can at once be demonstrated and prove 
its destiny as absolutely certain to shatter the 
foundation of all opposition by simply setting in 
motion the one proposition as hereinafter set forth 
which fully demonstrates its giant power to set 
all humanity free, for under the great universal 
law of creation all are joint heirs and none are 
left out of the fold. Therefore be it understood 

25 



IT IS IT 

WE NOW SET THE PROPOSITION IN 
MOTION. 

It will sweep the earth of all poverty. Man will 
be free. The people are asked to purchase one 
million boxes of Humanity Baking Powder "Pur- 
ity," made exactly according to U. S. Chemist's 
reports. "It will leaven the whole loaf." 

By remitting cash in advance, 50 cents per box 
(being the maximum price of others), the said 
Humanity Baking Powder, to be manufactured 
under Iskam's Universal Humane Trust Plans, 
whereby patrons become principals. 

Seventy per cent, of the margins go to patrons. 

Twenty-five per cent, of the margins go to Hu- 
manity's relief. 

Five per cent, of the margins go to build and 
sustain the World's Proctor Memorial Observa- 
tory and Temple of Light, to be built under the 
Gathmann principles of sectional lens (being first 
improvement over single lens since Galileo's time). 
The power of the lens is simply a question of me- 
chanics, it being practical to build lenses 5 — 10 — 
or even 1,000 times the power of the Mount Ham- 
ilton or the Yerkes. 



26 



IT IS IT 

(RECAPITULATION.) SEE US GROW. 

One million boxes of baking 

powder, 50 cents each $500,000 

Cost of manipulation, esti- 
mated at 25 cents each $250,000 

Margins, $250,000, to be distrib- 
uted as follows: 

70% to Patrons $175,000 

25% to Humanity 62,500 

5% to Observatory 12,500 

$500,000 $500,000 

The situation appearing as follows: 

Cash in the treasury (net gain), $175,000, for 
which is issued to the patrons dividend certificates 
aggregating the above sum and bearing 4% divi- 
dends. The said money to be reinvested, thus: 

CONQUER THE BAKING POWDER 
INDUSTRY. 

The annual output in the 
U. S. alone being esti- 
mated at forty millions 
and the net gain $20,000,000 

27 



IT IS IT 

The distribution: 

To Patrons f 14,000,000 

To Humanity for charity. 5,000,000 
To sustain World Observ- 
atory 1,000,000 



120,000,000 |20,000,000 

With this great annual accumulation take an- 
other enterprise and another, until all humanity 
is set free, the earth conquered and developed as 
never before dreamed of, all under Nature's grand 
common laws. It can readily be understood that 
an annual accumulation of |11,000,000 which is 
retained in the treasury, represented by $11,000,- 
000 in valued dividend certificates, issued to the 
patrons, bearing 4% dividends, the said $11,000,- 
000 remaining in the treasury for the purpose of 
expanding the enterprise. These certificates be- 
ing never redeemable, gives a proper idea of the 
great future awaiting Humanity. The peopre 
being actually en route to amassing the commer- 
cial wealth of the world into trusts for the people 
and by the people. In addition, contemplate 
$5,000,000 annually for charity from this industry 
alone and one million for the world's great ob- 
servatory, possessing many times the power of the 

28 



IT IS IT 

Yerkes, to polarize the light of the heavens and 
the earth. All not costing one dollar, or one life. 
Simply patronize the institution as you would 
patronize others, it will bring you wealth, happi- 
ness and spiritual fulness and goodwill to all men. 
Patrons become principals and receive divi- 
dends in the coin of the realm, but the patrons do 
not become proprietors. There are no proprietors. 
It is all humanity's trust, in the hands of humane, 
upright men of honor, amenable to rigid by-laws. 
The laws of creation and the country. 

AN APPEAL TO THE HUMANE WOKLD. 

People who do not use baking powder, but who 
do feel the mighty import of this movement, will 
receive preferred valued dividend certificates, 
bearing 6% dividends, for such an amount as they 
deem policy to remit in sums of twenty-five cents 
and upward. We would here state that the sum 
of $5.00 would secure a preferred valued dividend 
certificate forever, bearing 6% dividend, being the 
sum of five cents payable every alternate month. 



29 



IT IS IT 

THIS PBEFERBED VALUED DIVIDEND 
CERTIFICATE 

(found in the book) is the common pivot of exalted 
Procreation, around which the entire system re- 
volves, and is duly illustrated and set forth in this 
book. The purchasers of the preferred valued 
dividend certificates will be entitled to honorable 
mention, and will be regarded as the founders of 
the proposition, as also will the purchasers of the 
first million boxes of baking powder. 

TAKE THE HUMANE VOW 

and forward the same to Alfred H. Isham, 1142| 
Broadway. It will strengthen the cause and mark 
you as a co-worker. Also lend encouragement by 
writing your opinion of the work and disposition 
in the matter, inclosing stamp for reply. 

THE HUMANE VOW. 

Believing that every man is his brother's keeper 
and realizing that the elements that enter into 
the stomach, nostrils, eyes and ears build the 
structural system and direct the mind of the 
man, I hereby pledge my patronage, my influence 

30 



IT IS IT 

and my prayers to the promotion of humane ideas, 
benevolence and pure food and Humanity Baking 
Powder; knowing that adulterants impair the con- 
stitution and undermine the health, realizing that 
the stomach is the common pivot upon which re- 
volves the health of the man and the man's des- 
tiny, that accordingly the race becomes a race of 
dyspeptic weaklings or a race of robust giants, 
therefore I will w^ork for the righteous cause until 
the end cometh. 

(Signed): 



31 



OUR LABEL 



Humanity 




GOVERNMENT STANDARD 






Absolute Mutual Cooperation. 
Patrons Become Principals 

Twenty-five per cent, of the margins go to promote the welfare of 
humanity. 

Seventy per cent, of the margins go to the patrons— in cash valued 
dividend certificates, or upon assurance accumulative plan, as per by-laws 
of the Company. 

Five per cent, of the margins go to build and sustain the World's 
Proctor Memorial Observatory and Temple of Light in the Interests of 
Humanity — the lens to be of the greatest power possible to build. 

MANUFACTURED BY 

Humanity's First International Trust 

NEW YORK CITY, NEW YORK, U. S. A. 



U. S. GOVERNMENT 
ADMONISHES THE PEOPLE 



BAKING POWDER— what is it? A mixture 
of two well-known chemicals, Potassium Acid 
Tartrate and Sodium Bicarbonate. These two 
chemicals when combined in proportion to their 
molecular weights (i. e., so there shall be no excess 
of either) and mixed with a small percentage of 
some inert substance, such as corn-starch, forms a 
true Baking Powder. Any other chemical added 
must be called an adulterant. The Humanity Bak- 
ing Powder is manufactured on the above theory. 
As a result we have the greatest possible amount 
of leavening power (Carbonic Acid) and the least 
possible residuum in the bread, namely Sodium 
Oxid, and Potassium Oxid. There is no Alum, 
Ammonium Carbonate, or Tartaric Acid in the 
Humanity Baking Powder. The chemists of the 
U. S. Department of Agriculture have recently con- 
cluded an elaborate investigation of the baking pow- 
ders found in the markets, the results of which have 
been published in Bulletin No. 13, Part Five, which 
can presumably be still obtained from the Commis- 
sioner of the Department. From this it appears 
that many of the Baking Powders sold contain Alum 
and Ammonium Carbonate ingredients which are 
recognized as harmful and are added for the sake 
of cheapness. As a fitting conclusion to his labors, 
Mr. Crampton, the chemist, who conducted the 
investigations, gives testimony that a proper mix- 
ture of the chemicals stated above produce a Baking 
Powder as near the ideal as possible. 

E. H. FOSDICK. Chemist. 



33 



THE WORLD'S NEW ERA 

UNIVERSAL CO-OPERATION 



T7 VERY can of Humanity Baking Powder con- 
*^ tains a unit which is unitable and entitles the 
holder to a Valued Dividend Certificate, bearing 
perpetual dividends predicated upon the earnings 
of the enterprise without personal liability and non- 
assessable. The value of units is determined by 
the Directors upon the first of each month, upon 
the absolute mutual co-operative plan, whereby the 
margins go to promote the general welfare of hu- 
manity, as stated. The members of the associa- 
tion are not proprietors, but rather trustees for the 
Valued Dividend Certificate holders, with monu- 
ments indicating their course so well defined, that 
the trustees need not err therein. Trusting that 
this principle will meet with general favor and 
awaken all more keenly to realize that we are "our 
brother's keeper," we solicit yourpatronage and shall 
be glad to mail complete workings of the institution. 
Work with us and believe us, 

Faithfully yours, 

Humanity's First International Trust 

NEW YORK CITY, N. Y. ( U. S. A. 



34 



IT IS I T 



One dozen 1-lb. boxes in a ease. Order at least 
4 eases, whieh will warrant shipment by freight. 
When answer to communication is expected in- 
close ten cents in stamps — unless order is sent. 



EEADY FOE BUSINESS. 

Order at once (send for blanks), singly, or band 
together, forming the PEOPLE'S HUMANE 

CLUB, of 

Bemembering when you do so it is for their sake, 
no commissions due you other than the blessing 
that ever comes with feeding of the hungry and 
the comforting of the sick. 



35 




MISS BERTHA B. ISHAM 

Trustee for Patrons Pending Forming of Association 



IT IS IT 

OEDEE BLANK. 
PENDING FORMING OF ASSOCIATION. 

Miss Bertha B. Isham, trustee for patrons, 
1142| Broadway, New York City, U. S. A. Money 
not to be parted with until order is filled, and then 
only in accordance with the rules and by-laws set 
forth in this book. 

Inclosed please find /100 dollars, 

for which send boxes Humanity Baking 

Powder. Price per one pound box 50 cents each, 
deliyered to 



Every can of Humanity Baking Powder comes 
bounding into the home like a blessing. 

It is paid for, thus leayes no sting of debt and 
death. 

It is purity, thus purifies the body and mind. 

It is assurance of a continuous eyerlasting 
reyenue. 

It is the light of the God of Abraham, Isaac and 
Jacob. 

It is the way of Confucius, Buddha and 
Mahomet. 

It is peace be still, of the Father, the Son and 
Abiding Spirit. 

37 



IT IS IT 

It is all in one! It is good cheer, joyfulness and 
REST. 

It is the revealer of Systems of AYorlds without 
end set in motion, 

Millions of billions of trillions of trillions of 
billions of millions of ages ago. Yet we would 
endeavor to make ourselves believe that man is 
wise and the highest order of all creation, where- 
as, it is but reasonable to believe that man is the 
most insignificant, gimblet-pointed, narrow-con- 
tracted, selfish and unappreciative thing, as well 
as the lowest order of all the creatures of God, to 
whom he has given the power of knowledge and 
reason, to generate, load and shoot an idea off the 
earth. It is but reasonable to believe that we are 
a mere atom of a microbe living on the face of a 
mustard seed of a world, as compared to 
a cannon-ball in comparison with other worlds 
in our own system, and that other orbs roll 
on in space in other systems of worlds, the di- 
ameter of which is greater than the dis- 
tance between our earth and the sun, and there 
are systems of worlds without number and with- 
out end, and yet we could make ourselves believe 
that the powers that did set these millions of bill- 
ions of systems of worlds in motion to revolve in 

38 



IT IS IT 

universal co-operation untold billions of trill- 
ions of ages ago created them to revolve in 
universal co-operation for the sole purpose of 
dire desolation, awaiting the time for the 
creation of our little mustard seed of a 
world of recent formation to bring forth crea- 
tures like us, with all the elements unstinted to 
give food and raiment to all, and we stand idly 
by and see millions starve, and turn a deaf ear to 
their cries and groans? Most Gracious Father, 
strengthen us to now declare, and we hereby do 
declare, that in Thy infinite mercy and gift of life 
Thou didst design that Ave partake of the best 
that would produce the highest order of beings in 
body and mind, whereby we shall be more ready 
for the transition to our immortal abode, not 
builded with hands eternal in the heavens. 

We love life and its grandeur. We do not envy 
but rather love and honor men who endow col- 
leges, hospitals, churches and form gigantic trusts 
and corporations and promote all good works. We 
love to see them fly in palatial trains and ships, 
view God's handiwork, praising Zion. We like 
the new way best. The fast flying train is hu- 
mane, for the camels were footsore and weary. 
But all praise to the powers that be, exalted Pro- 

39 



IT IS IT 

creation will bring greater checks, duly signed 
with the kindly right hand, without the work of 
the left hand, enabling it to do so by simulta- 
neously turning the lights a little lower in squalid 
homes and pushing off a little more coal from the 
bucket of the tired old mother that is struggling 
to keep the home warm and feed her loved ones. 
Now, we desire to put ourselves on record as say- 
ing that no one will cry glory more, over Procrea- 
tion than the very men who do the acts that we 
herein mention, and who to-day are regarded as 
the most noble and most generous. Until they 
learn the new way they will be honored for what 
they do. We, however, all know that every ele- 
ment that enters into the palatial trains and ships 
is not stinted. Therefore, all the people will take 
a whirl of life as soon as it dawns upon humanity 
that nothing is too rich for their blood and that 
everything is at hand to set in motion a principle 
that will bring all the good things, even not yet 
revealed whereby this fast-flying train would not 
make a good freight train within fifty years. Wis- 
dom will unfold greater gifts of God to his chil 
dren than the mind of man has hoped for or ever 
woven in fancy's loom. 



40 



IT IS IT 

PAUSE, PONDER AND PRAY 

Before you deride the NEW IDEA, for an Idea 
is all powerful and no better conditions exist 
to generate them than Humiliation, Calamity 
and Depression. It was in the midst of these 
three Sisters of Mercy that the IDEA of 
life insurance was born, without a friend 
to caress, until its illuminating light of gold 
dawned upon humanity, and the wise men came 
from the West wrapt it in swaddling cloths of 
purple finery, nurtured it tenderly; and now be- 
hold within sixty years it has reversed the holy 
order of things, moved eastward throwing out its 
rays from the dazzling light of five billions of gold 
dollars, the alluring false god of the people, being 
more gold than the treasury vaults of Russia, Ger- 
many, France, England, the United States, and 
all other nations combined contained. 

Beware how we cast aside ideas; they are born 
in the brain by friction. THE BRAIN, that mys- 
terious substance that photographs all that our 
visions see, all that our ears hear, all that our 
imagination fancies, calls them up at will ; creates 
on the tablets of memory new designs, eliminates 
the rejected elements, leaves a portrayal of the 

41 



IT IS IT 

creations — transfers the picture to paper in de- 
tail, for the master workman to build in reality. 
The Brooklyn Bridge was first builded upon mem- 
ory's parchment, whereon is delineated all that 
we see and hear the world and the heavens 
around, the entire space occupied being probably 
no larger than the millionth part of the point of 
a cambric needle, leaving ample matter for im- 
mortal development. So subtle is its immortal self, 
which is simply nestling in this cocoon for a sea- 
son, then sailing away in a heavenly manner. The 
character of the elements admitted into the brain 
govern the new creations and direct the policy. 
Therefore, it is the brain that we should appreci- 
ate most, for in reality, and as a matter of fact 
the brain is the man. Every member of the body 
simply obeys its mandates. Therefore, let us ex- 
plore this undiscovered country (greater in extent 
than the face of the earth), from whence the face 
of the world is being gradually changed and the 
elements thereon amalgamated, for the brain's 
sole delight, for our bod}^ is simply its galley slave. 
This mysterious brain combination lives on, al- 
though our legs and arms are amputated. Our 
stomach, one kidney and spleen removed. Our 
ears, nose, and hair cut off. Our eyes, teeth, and 

42 



IT IS IT 

tongue, and palate taken out, demonstrating most 
clearly that these members are not absolutely 
necessary to its present or future life. 

Therefore, let us turn our sight inwardly and 
survey this wonderful combination of mind and 
matter, and carefully guard against iniqui- 
tous matter entering and amalgamating, especi- 
ally in proportions that will predominate and 
direct the policy. It requires no prophetic mind 
to predict that the time is not far distant, when a 
man will no sooner admit iniquitous matter into 
his brain than he would apply the LIGHTED 
torch and destroy his domicile and loved ones. 
Look which way we will, we see a man in all con- 
ditions; look further, and see that he simply rep- 
resents his brain and its conditions. Beware, and 
heed, the brain's admonishing conscience. 

Of all ideas, and of all the power that ideas pos- 
sess, even the power to encircle the earth, tunnel 
mountains, and shoot out into the universe, the 
most powerful of all is love, purity, and constancy, 
born of the spirit. Amass these in the brain, and 
all wrongs will dissipate and every prediction in 
this book realized. Thus it lies within ourselves 
to conquer or to perish. 



43 



IT IS IT 

IDEAS CONQUER ALL. 

It was not impossible for our forefathers of 1776 
to have calmly amalgamated ideas, constructed a 
monitor and Maxim destroyers, destroyed the 
English army and navy, and serenely viewed the 
power of ideas over oppression, and this is exactly 
what the people will now do. Ideas will till the 
soil, distribute water, light and heat, and give all 
the comforts of home. Humanity is now "onto" 
the ways of life, "onto" up-to-date civilization, 
and will meet the issue squarely, fairly and effect- 
ually. 

Ideas, these mysterious forces never seen by 
man, little understood, nevertheless moving every- 
thing; what shall we call this force but God moving 
over the face of the earth, preparing it for an ap- 
preciative future race. After all, we are simply 
being used, as He used the coral reef insect to 
build the foundations of the continent of Aus- 
tralia, upon which He laid the soil, gave life, and 
builded the cities. What is the use of worrying? 
There is enough, and to spare. Let us grind out 
ideas, amuse ourselves, eat, drink and be merry, 
for to-morrow we throw off this mortal cocoon, 
and return to Him who doeth all things well. 

44 



HUMANITY'S LAST BATTLE. 

THE STROKE THAT SETS US FREE. 
THE PROBLEM OF LIFE SOLVED. 
THE WORLD'S NEW ERA AT HAND. 

UNDER ISHAM'S UNIQUE PLANS FOR 
UNIVERSAL HUMANE CO-OPERATION, 
whereby a NEW PROCREATIVE POWER auto- 
matically uplifts all HUMANITY into a REALM 
of DELIGHT, amassing all the commercial wealth 
of the world into TRUSTS operated by the people 
for the PEOPLE, NO PROPRIETOR VISIBLE. 

It will dissolve all monopolies without estab- 
lishing new ones. It will develop the earth and 
create a HEAVEN thereon, grant homes, food, 
raiment and exquisite delight to all the people. 
It will drive away grief and care and place us 
more closely in touch with the everlasting. 

It will conquer all the distressing evils afflict- 
ing the human race, not by fire, dynamite and 
sword, but peacefully, majestically, effectually. 

It will create new life out of itself, being pro- 

45 



IT IS IT 

creative, and prove a medium of exchange that 
will bear us on and up to all the glories. 

This idea is born of the belief that we are joint 
heirs with our Creator, and immortal. Not be- 
cause Buddha and Moses came, or that the Christ 
proclaimed it, but rather as a gift of creation, by 
our most gracious universal Father, the Creator of 
all things in everlasting new combinations. 

Being joint heirs, none of the good things of the 
earth or the heavens are denied to us by our 
Father, but rather are bequeathed to us with 
boundless powers of further creating by combi- 
nations. The elements that enter into the com- 
forts, amusement and growth of the soul, body 
and mind, possible with this life, are unstinted. 
We have but one opportunity to live, why not 
partake of and enjoy to the fullest all the blessed 
gifts? Why not create the good things in ample 
quantities for all? Is there any limit to the pro- 
ductive powers of the earth, any limit to the ele- 
ments that enter into the construction of the best 
appointed palatial homes, with libraries, baths, 
musical instruments, and all that enchanting art 
can lend, or the elements that construct, the 
"bike,' 1 electric cars, Pullman's, and all the beau- 
tiful things for our delight? Where is the limit to 

46 



IT IS IT 

the voices that can be cultivated to fascinate and 
build up the soul and drive away grief and care? 
Poor, downcast, down-trodden humanity needs 
more Emma Abbotts, Pattis and Jenny Lind song- 
sters, to carry us away to the region of bliss. Is 
not the present highest art insignificant as com- 
pared to what is in waiting for greater intelli- 
gence regarding the laws of nature? 

If the elements of which they are created and 
the voices were limited, or stinted, or if a meter 
was attached to the reservoirs of the materials 
that enter into their creation w^ith fixed charges, 
then w r e could enter a protest to our Father and 
offer an adequate excuse for starvation and rav- 
aging diseases, with no food and raiment for his 
children. 

Now, as we deliberate and take an encompass- 
ing view of the situation, we can more fully realize 
that we are born without our consent or knowl- 
edge aforethought, furnished with a stomach 
yearning for food, and minds yearning for sounds 
and sights. Except they are granted, we perish. 
With this view, it must be accepted as prima 
facie that in the great plan of creation it was 
intended that we have plenty of the best 
elements supplied for building the most perfect 

47 



IT IS IT 

and healthful body aud mind, hence soul: for we 
now understand that upon the character of the 
elements that enter into our stomachs, nostrils, 
eves and ears depends our glory with our Father 
and each other. 

Xow let us remember that we may evolve an 
endless number of theories for creating a heaven 
on earth, but if we do actually accomplish the 
transformation, whereby none shall he left out of 
the fold, we must come down from our balloons 
and actually plant a single grain of new principle; 
watch it germinate, nurture it into strength with 
love and devotion, as we were loved and nurtured. 

NOW FOR THE WAY. 

Probably no better illustration can well be 
given whereby a deep impression may be effected 
than to picture a proposition in motion, which 
should include all the phases of life, and 
demonstrate what, it is to live and move 
and have our being, with ample provision 
for every feature of our existence now and 
forever. Why should we attempt to make a 
distinction in providing for soul and body? Are 
they not in combination and fed at the same mo- 
ment, and do they not grow at all hours? Cannot 

48 



IT IS IT 

a man say vespers more happily after a bath and 
arrayed in, fine raiment? Can we not after a good 
meal — feeling that all are fed — enjoy to a higher 
degree the song of the birds and the whispering 
winds? Surely it is a precious gift of God that 
we crave to be elevated; it is nature that dwells 
within every breast. 

Under this new proposition there is little in 
rigid economy, and except this were true, China 
would be an exalted nation, for her wise men have 
taxed their wisdom endeavoring to ascertain how 
cheap a substance can be produced with sufficient 
nutriment, whereby humanity can slime over the 
face of the earth in paper clothing. China could 
not give the electrical age. 

The same principles apply to eccentric or fanat- 
ical people. Instance, a husband or wife undergo- 
ing a change of heart, turning their faces from the 
wrong towards right, which is a necessary, grand 
and exalted determination, in order to reap the 
best enjoyment out of life; but he does make a 
mistake when he asks his wife to sell her silks and 
satins, and give all to missionary work, whereby 
her mind is impressed and depressed, until she is 
willing to dress extremely plain; hence, appears 
extremely forlorn, whereas these articles give 

49 



IT IS IT 

labor to humanity, and give grace, beauty and 
loveliness to woman, the apple of man's eye. 

When woman is adorned equal to the "Lily of 
the Valley" or the "Bird of Paradise," man will 
have rivaled the mark set by God's law, and that 
should be our aim to beautifv, to beautifv, to 
beautify. 

THE PLAN OF THE PBOPOSITION IN MO- 
TION, DEMONSTKATING WHAT IT WILL 
BE TO LIVE, MOVE AND HAVE OUK 
BEING UNDER UNIVERSAL HUMANE 
CO-OPERATION. 

COMMERCIAL DEPARTMENT. 

Twenty-five per cent, of the margins go to pro- 
mote the welfare of humanity, 70% of the margins 
go to the patrons in cash or in valued dividend 
certificates, or upon assurance accumulative plan, 
as per by-laws of the company. 

Five per cent, of the margins go to build and 
sustain the World's Proctor Memorial Observa- 
tory and Temple of Light, in the interests of hu- 
manity, the lens to be of the greatest possible 
power to build under the sectional lens principles, 
as patented by Prof. Louis Gathmann, the power 

50 



IT IS IT 

being simply a question of mechanics. The first 
one constructed is guaranteed by contract to pos- 
sess four times greater power than the great 
Yerkes lens. 

The second one fifty times the power, the third 
one one hundred times the power of the Yerkes 
lens. 

THE PRINCIPLE GOVERNING. 

FIRST. An association composed of life mem- 
bers of good repute for strict integrity, high char- 
acter and believed to possess humane feelings to 
a high degree, from w T hich a directory is annually 
chosen, all of whom dedicate their supervisorial 
services free. A third vote of the association is 
required to either elect or impeach new members. 

SECOND. No capital stock authorized, but in 
lieu thereof the issuance of NEW ERA preferred 
valued dividend certificates of different denomi- 
nations, w r hereby they may answer as a medium 
of circulation, bearing perpetual dividends respec- 
tively of six per cent., payable every alternate 
month and four per cent, quarterly — after date 
and forever thereafter, predicated upon the en- 
terprise, without personal liability, non-assessable 
and never redeemable. The realization from the 
disposal of which is the capital for operation. 

51 



IT IS IT 

THIRD. The capital never to be impaired by 
contracts, or debts or expense of any kind or na- 
ture. When the business is deemed to have as- 
sumed proper magnitude, the issuance of both pre- 
ferred and valued dividend certificates may be 
suspended and margins declared to patrons in 
cash. 

Persons entering the services must subscribe to 
the following: 

I hereby certify that I have read in detail the 
by-laws and rules of this company, and enter into 
their services fully understanding that the com- 
pensation for uij said services shall be fixed by the 
directory at least weekly; and furthermore, I 
agree that the said sum fixed by the said direc- 
tory will be accepted by me as full payment, I 
reserving the right to leave their services by giv- 
ing one day's written notice, the company agree- 
ing to give me ten day's notice when my services 
are no further required. 

Duty. — To determine the net gain of the busi- 
ness above any impairment of the assets and set 
aside 70% of the net gain funds to go to the benefit 
of the patrons, either in cash or become increased 
capital, and valued dividend certificates to be 
issued to the patrons in lieu of cash, bearing 4% 

52 



IT IS I T 

perpetual dividends, payable quarterly, it being 
discretionary with the directors to take into con- 
sideration certain staples, which may be taken 
advantage of by jobbers and others and allow no 
rebates to purchasers. 

Instance — Supposing fifty cars of merchandise 
are purchased and the association unloads one- 
half at a fractional advance and does not alloAV 
enjoyment of rebate, this would enable the asso- 
ciation to compete for large trade without pur- 
chasers enjoying the regular patron's rebate. 

Twenty-five per cent, of the net gain to grant 
comfort in infancy and old age, sickness and dis- 
tress. A proportion may be used to promote en- 
joyment and benefits of the highest art, wisdom 
and healthful diversion and lend encouragement 
to a grand central association, which may include 
a general purchasing medium for a national or 
world association. 

No credit can be granted, no debt incurred. 
Goods on commission may be accepted, under spe- 
cial defined contracts in writing, where in case 
of conflagrations advances made by the associ- 
ation are first to be paid in full. 

Certificates may be offered upon cash, instal- 
ment and accumulative plans. The accumulative 

53 



IT IS IT 

principle provides for acquiring more certificates 
with margins, until a certain age is reached by 
the beneficiary, it being a mutual assurance 
policy. 

ORGANIZATION. 

THE ORGANIZATION OF (SAY 21) TRUS- 
TEES, CHOICE OF DIRECTORY, A PRESI- 
DENT, VICE-PRESIDENT, SECRETARY, 
TREASURER AND MANAGER. 

Capital is now invited, and as there is no pro- 
vision made for capital stock certificates to be is- 
sued (if there was it could become a monopoly, 
because a majority would possess governing 
power). 

THE PROCREATOR APPEARS, SOME- 
THING NEW UNDER THE SUN, BORN WITH 
A DESTINY TO WORK THE MIRACLE. IT IS 
THE SIMPLE, ALL-POWERFUL POWER, RE- 
PRODUCING ITSELF, OUT OF ITSELF GIV- 
ING LIFE. 

THE BIRTH OF A NEW CREATOR. 

PREFERRED VALUED DIVIDEND CERTIFICATES. 

In consideration of five dollars, United States 
gold coin, paid into the treasury, THE FIRST 

54 



IT IS IT 

NATIONAL NEW EEA OF 

U. S. A., a trust under the laws of , 

guarantees to perpetually pay upon presentation 
at home office five cents upon the first of every 
alternate month after date officially recorded and 
countersigned by the president and treasurer of 
this company upon the back of this preferred 
valued dividend certificate. This dividend is pre- 
dicted upon the earnings of this enterprise, with- 
out personal liability, and non-assessable, in ac- 
cordance with the by-laws. 

(Seal) , 

President. 



? 

Secretary. 

Upon the back of this certificate is as follows: 
Official stamp indicates dividends paid. If not 
convenient to present at office this certificate may 
be mailed direct, when it will be promptly re- 
turned with dividends, accompanied with state- 
ment showing condition of this company's affairs, 
the bulwark of which is: no debts or credits in- 
curred, capital kept unimpaired, patrons become 
principals; no monopoly possible. 

With the realization upon the sale of these cer- 
tificates the amassing of the commercial wealth 

55 



IT IS IT 

of the world begins, for they are never redeemed, 
and money received for them cannot be paid out, 
except to acquire assets, with a fixed value to 
be kept unimpaired and not to be parted with 
except for original cost and in addition thereto 
a margin, all being subject to by-laws. 

THE AUTOMATIC PRINCIPLE EVOLVED. 

The holder of the preferred valued dividend cer- 
tificates receives but 6% dividend, regardless of 
the earning. 

The consumer receives 70% of the margins (not 
in cash, for this is retained in the treasury) by 
having issued to him a valued dividend certificate 
bearing 4% dividend, thus leaving the capital, 
which remains in the treasury. Hence the auto- 
matic principle lies in the fact that all margins 
going to consumers become increased capital, 
which remains in the treasury, represented by cer- 
tificates in the hands of the consumers, which are 
never redeemable. The dividends are paid in the 
coin of the realm, thus the certificates give life out 
of themselves, increasing naturally, like unto 
parasites, their destiny being to conquer the 
world and set men free. 



56 



IT IS IT 

THE BEAUTY OF THE PRINCIPLE 
ILLUSTRATED. 

Using the Wanamaker business as an example, 
let us presume that merchandise to the value of 
two million dollars are lying idle in stock wait- 
ing for the consumer. Now, instead of being the 
property of one man or firm and dead capital, so 
to speak, until purchasers appear, the merchan- 
dise would under this principle be represented 
by two million dollars in valued dividend certifi- 
cates, in the hands of tens of thousands of con- 
sumers, bearing ± c /c dividends, representing gilt- 
edged certificates of various denominations. Cer- 
tainly their value would be greater than that of 
the United States bond and more desirable than 
dead gold or silver, hence behold a new medium 
evolved out of itself based upon a solid live invest- 
ment, heretofore lifeless, which cannot be im- 
paired, and cannot move without first paying divi- 
dends, enjoying the confidence of the people and 
eagerly sought for. Mr. Wanamaker would be 
enjoying a salary the same as Mr. Rockefeller in 
the Standard Oil Company, the overflowing treas- 
ury would naturally extend the enterprise auto- 
matically, and eventually in combination adjust 
the medium of the world upon a solid basis in 

57 



I T IS IT 

accordance with its demands, wholly governing 
the circulation without the aid of any government 
and leave a net clear gain to the consumer, who 
would simply be taking the margins which now 
go to the monopolists. Therefore, the people 
would enjoy cooperation virtually without a 
dollar invested, but rather because the people 
trade with this co-operative institution. Now we 
will rest here and go forward with a new organi- 
zation set in motion, encompassing the entire 
question, making plain the destiny of Procreation, 
which, simply by the turn of genius or the finger 
of destiny, made visible, humanity is supplied 
with food and raiment and all the good things of 
the earth with heaven's richest blessing. 

For these valued dividend certificates are more 
precious than lifeless gold and silver that do not 
grow while you sleep. As they bear alluring divi- 
dends, greater than savings banks or government 
bonds, and under the new tree of life with its 
branches encircling the earth, humanity will rest 
serenely, happy as the birds, for the last battle 
has been won and all the good things of the earth 
and the heavens are ours at home in our Father's 
house, for in the great plan of creation none are 
left out of the fold. 

58 



IT IS IT 

A SIMPLE EXPLANATORY COMPARISON. 

The Standard Oil 

vs. 

Humanity's First International Trust. 

Under the Old Way — Mr. Rockfellow's stock is 
entitled to all the diyidends. 

Under the New Way — Mr. Rockfellow's stock 
(valued dividend certificates) would draw only 
4% dividends. The remainder would be dis- 
tributed as follows: 

70% to patrons, in certificates, bearing 4% an- 
nual dividends, never redeemable, leaving the 
70% cash in the treasury, for the expansion 
of the enterprise. 

25% to humanitarian works. 

5% to the great observatory. 

HOW TO LIGHT THE WORLD'S BONFIRE. 

The idea launched by taking up Baking Pow- 
der: 

First. Consider that we establish a new prin- 
ciple, play an open hand, and furnish pure food. 

Hence our motto PURITY. 



59 



OUR LABEL 



HUMANITY 




WL Leaven the WhoteLoaf- 



GOVERNMENT STANDARD 






Absolute Mutual Cooperation. 
Patrons Become Principals 

Twenty-five per cent, of the margins go to promote the welfare of 
humanity. 

Seventy per cent, of the margins go to the patrons — in cash valued 
dividend certificates, or upon assurance accumulative plan, as per by-laws 
of the Company. 

Five per cent, of the margins go to build and sustain the World's 
Proctor Memorial Observatory and Temple of Light in the Interests of 
Humanity — the lens to be of the greatest power possible to build. 

MANUFACTURED BY 

Humanity's First International Trust 

NEW YORK CITY, NEW YORK, U. S. A. 



U. S. GOVERNMENT 
ADMONISHES THE PEOPLE 

BAKING POWDER— what is it ? A mixture 
of two well-known chemicals, Potassium Acid 
Tartrate and Sodium Bicarbonate. These two 
chemicals when combined in proportion to their 
molecular weights (i. e., so there shall be no excess 
of either) and mixed with a small percentage of 
some inert substance, such as corn-starch, forms a 
true Baking Powder. Any other chemical added 
must be called an adulterant. The Humanity Bak- 
ing Powder is manufactured on the above theory. 
As a result we have the greatest possible amount 
of leavening power (Carbonic Acid) and the least 
possible residuum in the bread, namely Sodium 
Oxid, and Potassium Oxid. There is no Alum, 
Ammonium Carbonate, or Tartaric Acid in the 
Humanity Baking Powder. The chemists of the 
U. S. Department of Agriculture have recently con- 
cluded an elaborate investigation of the baking pow- 
ders found in the markets, the results of which have 
been published in Bulletin No. 13, Part Five, which 
can presumably be still obtained from the Commis- 
sioner of the Department. From this it appears 
that many of the Baking Powders sold contain Alum 
and Ammonium Carbonate ingredients which are 
recognized as harmful and are added for the sake 
of cheapness. As a fitting conclusion to his labors, 
Mr. Crampton, the chemist, who conducted the 
investigations, gives testimony that a proper mix- 
ture of the chemicals stated above produce a Baking 
Powder as near the ideal as possible. 

E. H. FOSDICK. Chemist. 



61 



THE WORLDS NEW ERA 

UNIVERSAL CO-OPERATION 



T? VERY can of Humanity Baking Powder con- 
- L ' tains a unit which is unitable and entitles the 
holder to a Valued Dividend Certificate, bearing 
perpetual dividends predicated upon the earnings 
of the enterprise without personal liability and non- 
assessable. The value of units is determined by 
the Directors upon the first of each month, upon 
the absolute mutual co-operative plan, whereby the 
margins go to promote the general welfare of hu- 
manity, as stated. The members of the associa- 
tion are not proprietors, but rather trustees for the 
Valued Dividend Certificate holders, with monu- 
ments indicating their course so well defined, that 
the trustees need not err therein. Trusting that 
this principle will meet with general favor and 
awaken all more keenly to realize that we are "our 
brother's keeper," we solicit yourpatronage and shall 
be glad to mail complete workings of the institution. 
Work with us and believe us, 

Faithfully yours, 

Humanity's First International Trust 

NEW YORK CITY, N. Y. f U. S. A. 



62 



IT IS IT 

OFFERED FOE SALE. THE PEOPLE TALK 
WITH HUMANE MONEY-MAKER AND 
ASK HOW PATEONS BECOME PRINCI- 
PALS. 

Q. Why should I buy Humanity Baking Powder. 

A. It represents purity. The formula is United 
States chemist's reports as to the best and 
purest elements to enter into the manufacture 
of baking powder, hence into the structure of 
man. It is a sin to knowingly destroy the stom- 
ach of the innocents, for knowledge makes us 
personally responsible to our loved ones, our 
country and our God, for now the government 
has admonished the people. 

Q. What is the price? 

A. It must be the maximum and full value given, 
for we must amass capital. It is humanity's 
Savings Bank and Assurance Company that 
will strike terror to the ranks of the monopo- 
lists, dissolve them peacefully and simultane- 
ously grant dividends. 

Q. How will it dissolve monopolies peacefully? 

A. The monopolies will eventually have no pa- 
trons, hence are peacefully dissolved. The peo- 
ple are moving and will no longer destroy them- 

63 



IT IS IT 

selves. The gigantic octopus will cease to 
breathe, now and forever. 

Q. In destroying one monopoly is not another 
builded? 

A. No, for no one is left out of the fold; it is all 
humanity awakening; no proprietors appear; it 
is a trust in the reigning supreme God, who is 
binding his children together with the endless 
golden thread of conquering love and the angels 
are winding it around the hearts of the people. 
The day is breaking and at last we hear the 
chant of the Stars of the morning, and 
BEHOLD A NEW CBEATIOX AT HAND. 

A MOTHEE MAKES A EESOLYE. 

The sagacious, considerate mother buys a box 
of Humanity Baking Powder and finds in the can 
a unit which is unitable and governs the margins 
above the cost of production. She finds her bis- 
cuits are white, light and beautiful as she never 
before saw them. She reads upon the wrapper 
25% of the margins go to humanity. A new 
thought has come to her this night while alone 
with the molding board, when her little ones are 
tucked away sleeping, and all is hushed and still. 
She plunges her hand through the dough with a 

64 



IT IS IT 

cheerful light heart as she realizes the import of 
"25% goes to humanity, 11 and she soliloquizes: 
"Simply by my using what is best I should 
use, doing what is really best for me to do, some 
other mother's children shall not go to bed hun- 
gry. Then a mellowing thought pulsates through 
her heart, for she has breathed out to humanity, 
and her soul is lifted up, up, up." 

She reads further, "70% of the margins go to 
patrons." It has now dawned upon her that she 
is a part and parcel of this institution, and selfish- 
ness, which ever lurks within the human breast, is 
appeased. She reads further, "5% go to build the 
world's greatest observatory and Temple of Light 
on Mount San Miguel, Cal." This brings grand 
and lofty thoughts, carries her away from the 
drudgery of the day, for her mind flies to 
Sunny Golden California, shoots up through the 
great telescope to her immortal abode, not made 
with hands, eternal in the heavens. She cries: 
"My heart is leavened, my purse is leavened, my 
soul is leavened. I now realize that life is worth 
the living." 



65 



IT IS IT 

THE BEGINNING OF THE END! 
HUMANITY CRIES VICTORY! 
A castle of monopoly has fallen! 
Baking powder trusts disintegrate and sound 
the death knell to all monopolies! 

STATISTICS. 

Estimated annual 

sales of Baking 

Powder in the U. 

S. only 140,000,000.00 

Estimated cost of 

production and 

manipulation .... 20,000,000.00 



120,000,000.00 



Estimated net gain 
for distribution: 

70% to Patrons. . . .f 14,000,000.00 
25% to Humanity. . 5,000,000.00 
5% to the World's 

Proctor Memorial 

Observatory and 

Temple o f Light 

on Mt. San Miguel, 

California 1,000,000.00 



120,000,000.00 .$20,000,000.00 

66 



IT IS I T 

THE AUTOMATIC PROCKEATIVE THEORY 
A REALITY. 

It gives life out of itself. 

The procreative powers are demonstrated. 

Patrons become principals. 

Capital automatically increased, valued divi- 
dend certificates issued to represent the value of 
the new investment, which cannot be impaired, 
therefore every certificate has a solid backing and 
is self regulating and cannot be disturbed by gov- 
ernments, a lunatic shouting in Wall Street, 
Black Fridays or moneyed centers. Confidence 
is established and the people use the certificates 
as a medium of exchange as they become intelli- 
gent in the premises. The people possess abso- 
lute knowledge and assurance from open books 
that no debts are incurred and no credits allowed. 
With surplus capital, other enterprises launched 
only on an absolutely safe basis. By the accumula- 
tion of §14,000,000.00 annually, represented by like 
amount of valued dividend certificates in hands of 
the patrons, never redeemable, bearing ± c / c reve- 
nue, paid in the coin of the realm, quarterly with 
each year's gains, bringing an additional §11,000,- 
900.00 to be used for expansion, thereby denion- 

67 



IT IS IT 

strating its procreative power. This work of des- 
tiny to go forward until its branches have ex- 
tended around our globe. Humanity at last as 
happy as the birds, for the great problem of exist- 
ence is solved. We now realize that we are given 
life to be exalted and not cast down. Further- 
more, 25% goes to humanity, being the sum of five 
million dollars for charity in the United States 
alone, to be increased annually. This mighty 
sum, contributed by the leavening power of the 
masses, forms a composite figure that will make a 
rift in the dismal black clouds that have hung 
over the people like a pall, blinding the sight, 
stifling the reason, starving the poor, trampling 
humanity dow T n, down, down; crushing out hope. 
We shall treat later about a new way to make at 
least a partial distribution. The work to be car- 
ried out under this plan of relief and carry its 
promise to all humanity calls for great reformers, 
before which the agitating liberators of the slaves, 
through Father Abraham, will appear to have 
faced a light grievance, when you take into con- 
sideration that about 4,000,000 were declared free 
from a bondage that gave them food and raiment. 
While humane will save from starvation and deg- 
radation manifold millions, lifting them up into a 

68 



IT IS IT 

realm of pure delight. Consider the poor and 
starving of this land of the free and the home of 
the brave, consider India and her starving mil- 
lions. Aye, turn your face whither you may, pon- 
der well and ask yourselves: "Are we our brothers' 
keepers?" 

Five per cent., amounting to one million annu- 
ally, to build and sustain the World's Proctor 
Memorial Observatory and Temple of Light on 
Mt. San Miguel, California. 

The first lantern hung out from the heavens to 
all the world that flashes no written creed, yet one 
that sheds its light for men of all creeds and 
nations, whether Confucianists, Buddhists or Mo- 
hammedans, Greeks or Romans, Catholics or Prot- 
estants, Jew or Gentile. We repeat, men of every 
creed, clime and nation do hunger and thirst for 
knowledge and truth relating to the construction 
of the universe and a ray of light that blazes the 
way to peace, be still. Therefore, behold the 
world for the first time since the building of the 
tower of Babel co-operates to build the most colos- 
sal structure ever conceived for this earth, and 
here is the idea : 

A telescope of gigantic proportions, under the 
Gathmann patented principles of the sectional 

69 



IT IS IT 

lens (the first improvement over single lens since 
Galileo's time), whereby five, ten, fifty, one hun- 
dred, yes, one thousand times the power of Mount 
Hamilton or Yerkes' lens is obtainable; the power 
being simply a question of mechanics. 

THE WORLD'S PBOCTOB MEMORIAL OB- 
SEEVATOEY ASSOCIATION. 

Incorporated under the laws of the State of Cal- 
ifornia. 

EICHAED A. THOMAS, President. 
(Late Bank President.) 
HON. J. F. KINNEY, First Vice-President. 
(Late Governor of Utah.) 
ALFEED H. ISHAM, Second Vice-President. 
JOHN H. THOMAS, Secretary. 
(Brother of Mrs. Eichard A. Proctor.) 
THOMAS E. METCALF, Treasurer. 
(The Builder of Escondido.) 
HON. N. H. CONKLIN. 
(Judge of the Superior Court.) 
HON. JOHN D. WOEKS. 
(Ex-Associate Judge of the Supreme Court of Cal- 
ifornia.) 



70 



IT IS I T 
THE PLAN OUTLINED. 

Why San Miguel, Cal., is the favorite location is 
embodied in the following petition: 

"A PETITION TO THE CONGRESS OF THE 
UNITED STATES OF AMERICA: 

"We, the undersigned, people of the nations of 
the earth as set forth, humbly petition your hon- 
orable body to hear our appeal. 
"Greeting: 

"In view of the alleged discovery by actual ob- 
servation by Mrs. Richard Proctor, astronomer, 
widow of the late Richard A. Proctor, astronomer, 
the said observation having been made upon Mt. 
San Miguel, Cal., with a telescope, and reports of 
same herein embodied, and in addition thereto 
claiming that the said Mt. San Miguel is the only 
mountain discovered in any quarter of the globe 
enveloped in an atmosphere practically free from 
vibration, whereby lens of any power possible to 
build can be operated. 

"Furthermore, that a principle of building a 
telescope has been patented by Louis Gathmann, 
corner Lincoln and North Park avenue, Chicago, 
111., and that the said Gathmann actually has con- 

71 





MRS. RICHARD A, PROCTOR RAISING THE FIRST FLAG UPON \ 
CROWN OF MT. SAN MIGUEL. 



n 



IT IS IT 

structed at Chicago a complete telescope under 
these principles, and has demonstrated to the sat- 
isfaction of eminent astronomers that the power 
of the lens is simply a question of mechanics, and 
we embody herein the following document as con- 
clusiye proof: 

Prof. Gathmann addresses the following letter: 

"THE WORLD'S PROCTOR MEMORIAL ASSO- 
CIATION, R. A. THOMAS, PRESIDENT: 

"Gentlemen — At the suggestion of A. H. Isham, 
your second yice-president, who has lately called 
on me and examined the construction of my sec- 
tional lens telescope, and the world's greatest 
work, I will for the sum of fiye hundred dollars 
erect on the crown of San Miguel Mountain, near 
San Diego City, a telescope containing an object 
lens constructed according to the sectional lens 
system. 

"This telescope is to haye a magnifying power 
of at least fiye times that of the Lick, located on 
Mount Hamilton, California. If a contract 
should be ratified and the necessary funds are at 
hand, the telescope could be completed within a 
year or fifteen months from the time of the com- 
mencement of actual work." 

73 



IT IS IT 

Your second vice-president also read and signed 
the following official statement: 

"The undersigned having visited the Gathmann 
Observatory, and having made observations of the 
moon, planets and fixed stars, with the new sec- 
tional lens telescope, do pronounce the same to 
be perfect in focus, excellent in definition, free 
from chromatic aberration, while to all intents 
and purposes it is as fine a telescope as we have 
ever had the pleasure of examining; and, further, 
we see no reason why the same results should not 
be obtained in instruments of any size." 

This statement was signed by many eminent au- 
thorities, who had made observations and signed 
the above statement. Many more could be named, 
but these should prove sufficient : 

Prof. A. C. Albertson, Eoyal University, Copen- 
hagen. 

Andrew James Park, M. D., graduate of Har- 
vard University. 

J. H. Francis, Chicago. 

Andrew McXally, Chicago. 

Br. W. S. Bell, Chicago. 

W. E. Hullinger, Swiss Consul. 

Prof. T. S. C. Bowe, Pasadena, Cal. 

Henry A. Allen, Lieut. U. S. N. 

W. S. Fowler, optician, Chicago. 

74 




PKOF. LOUIS GATHMANN, 

INVENTOR OF THE GATHMANN SECTIONAL LENS, INYENTOR OF 
THE GATHMANN GUN BOTH LONG RANGE. 



75 



IT IS IT 

Trusting that the same action may soon be 
taken regarding the building of the large tele- 
scope on the sectional lens system by your organi- 
zation, Yours very faithfully, 

Louis Gathmann. 

P. S. — Kindly send me the names of the officers 
of your organization and oblige, as I haye for- 
gotten to ask Mr. Isham. 

(Signed) Louis Gathmann. 

PEOCTOE EEPOETS ABOVE CITED. 

(As to Scientific Obseryation with a Telescope on 
Mt. San Miguel.) 

After a prolonged scientific obseryation with a 
telescope, under varied atmospheric conditions, 
which warranted her in pronouncing all the con- 
ditions favorable for the sublime colossal work 
intended to polarize the light of unrevealed orbs 
and solve questions uppermost in the minds of 
scientists and of the deepest interest and solici- 
tude to mankind, Mrs. Proctor, in her reports, 
records a remarkable view through the three-inch 
glass of the double stars, Antarus and Arcturus, 
which usually requires a glass of from five to nine 
inches to find. They waited for Orion, which ap- 
peared between midnight and 1 A. M. This con- 

76 



IT IS IT 

stellation is one of the richest parts of the heav- 
ens, full of all sorts of Nebula. They found the 
Fish Mouth Nebula at the head of the sword and 
six of the Octuple stars, which only six or nine- 
inch glasses can bring within range elsewhere, 
tests as conclusive proofs of the wonderfully clear 
atmosphere of the mountain for astronomical 
work. 

Therefore we beg your honorable body to ap- 
point a committee to duly investigate the alleged 
discoveries, claims and patents, giving construc- 




THE GATHMANN TELESCOPE AND HOME. 

77 



IT IS IT 

tion of telescope and, if approved, notify all na- 
tions of the fact, invite them to contribute funds, 
guarantee their accredited representatives protec- 
tion and free communication with their govern- 
ments as reports of sidereal research at all times, 
whether in peace or in war. 

We most respectfully submit our appeal and 
ask for your prompt action, and beg notice of our 
signatures hereto appended. 

(Signatures.) 

Circulate a petition and mail to Alfred H. 
Isham, 11I2J Broadway, to be attached to great 
petition. 

In the United States Consul's Eeports of all na- 
tions is set forth the various temperatures of the 
different countries, determining that a strip of 
the country bounding the Bay of San Diego, Cal- 
ifornia, enjoys the most equable and healthful 
climate, and this report is substantiated by emi- 
nent travelers and observers, among them no less 
a personage than Prof. Agassiz. 



78 



IT IS IT 

PRINCIPLE GOVERNING CONSTRUCTION— 
GATHMANN TELESCOPE IMPROVE- 
MENTS—THE DIVIDED LENS. 

ENTHUSIASTIC CLAIMS OF ONE WHO HAS MADE 
CAREFUL EXAMINATION AND INQUIRY. 

From Chicago Inter-Ocean. 

A great deal has been said pro and eon about 
the improvements in the telescope said to have 
been made by Mr. Louis Gathmann. Among 
those interested is Lieutenant H. A. Allen, late of 
the L^nited States Navy. He with others made a 
visit to Mr. Gathmann and inquired into the re- 
ported discoveries. In an interview yesterday he 
said : 

"I have carefully examined Mr. Gathniann's 
method of constructing a sectional lens telescope, 
and am thoroughly convinced that he has made 
one of the greatest discoveries of the century for 
the advance of the astronomical science/' 

What led Mr. Gathmann to make this discov- 
ery? Some nine years ago Mr. Gathmann wished 
to obtain a large telescope to assist him in as- 
tronomical observations, in which he took great 
interest. 

Owing to the high price of the large telescope 



IT IS IT 

he concluded that if he would become a possessor 
of such a one he must himself make it, and con- 
ceived the idea of constructing a lens of several 
pieces, instead of one piece of glass. His first 
efforts to this end were unsuccessful, and on ap- 
plying to several leading opticians of the day for 
advice he was told that to make a telescope lens 
of several pieces of glass was an impossibility. 

Mr. Gathmann still held that it was right, and 
after several years of experimentation con- 
structed a seven-inch telescope, the object lens 
consisting of twenty-six separate pieces of glass. 

How are the lens constructed? 

Here is a sketch (figure) showing the surface 
of the lens. The light circular spaces marked 
"A" are the different sections of glass, the dark 
space surrounding these sections is the frame or 
matrix into which the sections are firmly ce- 
mented. Outside of this frame is the tube of the 
telescope. Fig. 1 shows the construction of Mr. 
Gathmann's seven-inch telescope, with the excep- 
tion of five much smaller sections. Fig. 2 shows 
the construction of the fifty-inch glass that is soon 
to be builded. 

How can these separate lens be focussed? 

To grind each section separately and then focus 

80 



IT IS IT 

would be a practical impossibility. But by first 
cementing all the sections in the frame and then 
grinding them, combination as a single lens, all 
the points in the surface of the sections must 
necessarily focus. 




L£ne> OF 7* % T£££5CO& 



Then the grinding is done exactly in the same 
manner as in the present systems. 

Yet, although Mr. Gathmann has a much im- 
proved method of grinding that is consequently 
applicable to all other systems of telescope lenses. 

How does this seven-inch glass compare with 
other telescopes? 

From personal observation and from opin- 
ions of many w r ell known astronomers who have 

81 



IT IS IT 

made observations with it, I should say it is one 
of the most perfect telescopes in the world. 




It is true that it is not as large as many others, 
but it is superior to the majority of sixteen-inch 
telescopes. It is better, because it is a compara- 
tively easy matter to secure small pieces of glass 




without imperfections. Also a change of tem- 
perature causes fewer defects than with other 
forms of large lenses. 

82 



IT IS IT 

Why is it that smaller pieces of glass should be 
more perfect? 

It is a well-known fact that the larger a mass 
in cooling from a molten state to a solid the 
greater will be the proportion of imperfection or 
gas bubbles. This is especially so in the case of 
glass. The exterior of the mass cooling first 
causes a compression on the interior, and at the 
same time forms an outside layer more difficult 
for the gas to be forced through. The gases that 
are not allowed to escape from, so to speak, gas 




bubbles. By cooling under pressure, and even 
long intervals of time, a portion of the difficulty is 
overcome, but by the examination of large lenses 
defects consisting of thousands of minute gas 
bubbles will be found. As each such defect absorbs 
many rays of light that otherwise would be useful 
or cause confusion thereof, it is readily seen why 
Mr. Gathmanms telescope, with its perfect glass, 
should give such superior results. 

83 



IT IS IT 

What size glass will Mr. Gathmann use in his 
new telescope? 

He will make his sections of glass only as large 
as is practical with surety of perfection. The size 
of each section will be somewhere between three 
to six inches in diameter. 




SvCr6 



How about a difficulty in obtaining glass of the 
same density and reflective power for all the sec- 
tions? 

When all the pieces for a certain lens are cast 




/=><s- r 



f*/Cr <# 



from the same heated mass of glass, and under the 
same condition and temperature, by actual trials 
there is found to be no practical difference in the 
density of refractive power of the several pieces. 
Will not the edges of the glass cause reflection 
and confusion of rays? 

84 



IT IS IT 

Here it is that Mr. Gathmann has made his ad- 
vance. The edges of the sections are ground 
smooth and then set in position in the frame of 
the matrix with a perfectly non-reflecting cement, 
the obtaining of which took several years' ex- 




periments. The cement thus forms a double duty, 
that of holding the sections in place and that of 
preventing confusion of rays by being non-reflec- 
tive. 

How about the spaces between the sections, 
that is, the space occupied by the frame? 

Now you have asked a question that brings out 
Mr. Gathmann's great optical discovery, and I will 
endeavor to explain. 

Mr. Gathmann possesses a fine four-inch Ger- 
man-made telescope. To prove his theory he cut 
the object lens into several pieces, two of which, 
after having their edges blackened, were set into 
wood and cement and focussed to same point. 
These pieces are shown in Fig. 3 by A and B. 

85 



IT IS IT 

If Mr. Gathmann's theory of the sectional lens 
is correct, a perfect image should be obtained on 
sighting at any object. Placing an inverted 
photograph upon the table, about thirty feet from 
this telescope, and adjusting the eye-piece to the 
eye a perfect image of the photograph will be 
seen. 

The telescope used in this manner acts as a pow- 
erful microscope. In observing lines or colors a 
perfect image is invariably obtained. 

Turning the object lens on the axis causes no 
change in the eye. Covering up one of the sec- 
tions does not interfere with the image, with the 
exception that it is not so clearly defined, as less 
light is admitted. If the eye-piece is not in the 
focus of the object lens two images will not be 
seen. 

What does this prove? 

That the action of a lens is entirely independ- 
ent of its shape and a number of pieces used in the 
construction, other things being equal; but de- 
pends on every point in its surface having the 
same focus for light rays and on the area exposed 
to the light. 

To illustrate more fully this fact, take an ordi- 
nary magnifying glass and cut several discs out of 



IT IS I T 

cardboard, or other suitable material, so as to fit 
in the frame of the holder. It is preferable to 
blacken the cardboard. Cut out portions from the 
discs, as shown in A, B, C, Fig. 4, or any other 
shaped portions desired. 

On holding a glass between jet and a card or 
other surface, by moving in proper positions you 
obtain a perfect image of the flame on the card. 
Notice the brightness or intensity thereof. Now 
place one of the prepared discs on the side of the 




glass toward the flame, as shown at d, in Fig. 5. 
If the card is at the focus of the glass, you will 
see but a single image, but if not you will observe 
one image for each hole in paper disc. By mov- 
ing in proper direction all the separate images 
begin to blend, till when at the focus they become 
one. Noticing the intensity in all cases, you will 
find that the image is brighter as the area of the 
lens exposed to the direct rays from the flame is 
greater. 

87 



IT IS IT 

How do you account for this phenomenon? 

Because every point in the surface of a perfect 
lens focuses rays at the same focus, and every 
point gives practically a perfect image at such a 
focus. This last is an optical discovery of Mr. 
Gathmann. 

How do you account for the phenomenon not 
having been previously discovered? 

We needed the man to stand the egg on end. 
Also in all optical work we see diagrams in Fig. 6, 
so we get the idea that the lens must be symmet- 
rical and circular. We have thus overlooked the 
fact that the image in a telescope is practically a 
combination of an infinite number of images, each 
point in the surface of the objective lens adds its 
small amount of light with a perfect image and 
intensity or definition of the final image in the in- 
tegral of these small intensities. 

It has been stated that the changes due to vari- 
ations in temperature will make this system im- 
practical, all other things being allowed. Such 
is not the fact. On the contrary, less difficult}^ is 
experienced in expansion and contraction by the 
Gathmann system than by any other system of 
large lenses. Take, for instance, this sketch, Fig. 
7. This shows one form of object lenses and will 



IT IS IT 

do to explain for all. The combination is neces- 
sary to prevent formation of improper colors in 
the image. A is made of a crown and B of flint 
glass, the least co-efficient of expansion for dif- 
ferent grades of glass. 

In the large telescope the lenses will rest on 
that side toward the earth. Say, for example, 
that the telescope is horizontal and that A and B, 
Fig. 8, represent the pair of lenses in the object 
glass thereof. When ground at same tempera- 
ture and perfectly adjusted the centers, C and C, 
of the two lenses will be in same line with focus, 
which will be the axis of the telescope tube. 

How may the temperature be increased? The 
result will be as in Fig. 9, only not so exaggerated. 
Thus the centers are actually thrown out of true 
mathematical position. D represents the differ- 
ence due to change of temperature and equality in 
the co-efficients of expansion, A and B. The cen- 
ter, C, will be nearer the support, e, k, than the 
center, C by ^ D. 

But now take Fig. 10, representing roughly a 
cross section of Mr. Gathmann's system of lenses. 
The space marked F, Fig. 10, are sections of the 
frame between the three pieces of glass. The fig- 
ure represents a section of the lens caused by cut- 



IT IS IT 

ting with a vertical plane through the center of 
the lens. As the frames are made of the same 
material the co-efficients of expansion of both 
frames of A and B are practically the same. The 
result is that the centers of the opposing sections 
of glass, e, e' — c, c' — d, cT, are equally carried up 
on an increase of temperature. 




MT. SAN MIGUEL— PKOGK AM, 

Dedicated for the Building of the World's Proctor Memorial Observ- 
atory and Temple of Light by Mrs. Eichard A. Proctor. At home, 
Top of San Miguel Mountain, from September 15 to September 22. 
Will entertain visitors with telescope and star talk. 

90 




MRS. RICHARD A. PROCTOR, 

Astronomer. 
91 



IT IS IT 

THE WORLD'S 
PROCTOR MEMORIAL ASSOCIATION, 

organized under the laws of the State of Califor- 
nia, United States of America, for the purpose of 
erecting a Memorial Observatory and Home of 
Rest for the genius of the 

Earth and Founding 

The World's Great Temple of Light, 

for advancement in knowledge concerning the 

construction of the Universe. 

To the memory of 

RICHARD A. PROCTOR, ASTRONOMER. 

For the purpose of erecting upon the crown of 
Mount San Miguel, situated in the county of San 
Diego, in the State of California, in the United 
States of America, the greatest observatory pos- 
sible to build, this being the point favored and 
dedicated by Mrs. Richard A. Proctor, upon the 
fourth day of the month of July, A. D. 1890, upon 
which occasion Prof. Chas. L. Williams delivered 
a prophetic poem, entitled "Mt. San Miguel." 

"And whispering winds have breathed a name 
Till men have heard and echoed fame, 

Have crowned thy peaks with castled halls, 
And in the Heaven's Jeweled Walls, 

Have named the stars unborn." 

92 



IT IS IT 

After prolonged scientific observation with a 
telescope, under varied atmospheric conditions 
which warranted her in pronouncing all the con- 
ditions favorable for sublime colossal work in- 
tended to polarize the light of unrevealed orbs and 
solve questions uppermost in the minds of scien- 
tists and of the deepest interest and solicitude to 
mankind, Mrs. Proctor in her reports records a 
remarkable view through the three-inch glass of 
the double stars, Antarus and Arcturus, which 
usually requires a glass of from five to nine inches 
to find. They waited for Orion, which comes up 
late between midnight and 1 A. M. This constella- 
tion is one of the richest parts of the heavens, full 
of all sorts of Nebula. They found the Fish 
Mouth Nebula at the head of the sword and six 
of the Octuple stars, which only six or nine-inch 
glasses can bring within range elsewhere; also 
the beautiful double stars in Orion's belt. Mrs. 
Proctor reported these tests as conclusive proofs 
of the wonderfully clear atmosphere of the moun- 
tain for astronomical work. 

Mount San Miguel comprises about 12,000 acres, 
elevation of crown about three thousand feet, be- 
ing eighteen miles from and commanding the Bay 
of San Diego, the Peninsula and the Isles of Coro- 

93 



IT IS IT 

nado to the south, including the Pyramidal Moun- 
tains of Mexico; to the north stretched away to 
the Catalinas, overlooking a vast, beautiful coun- 
try of hills and valleys, populated by a progressive 
Calif ornianized Spartan people from every quarter 
of the globe, with homes among lemons and orange 
groves, enjoying a climate unexcelled, and with a 
thermal belt within its foothills, where to the 
knowledge of the residents frosts have never ap- 
peared or excessive heat, the mercury never mark- 
ing more than eighty degrees or less than thirty- 
eight degrees above zero. This unexcelled salu- 
brious climate and rich verdant soil must com- 
prise (at least a portion) the future parks of cities 
about San Diego Bay and Mount San Miguel 
proper, with the grand water systems and mighty 
flume cataract power at her doors, become the 
veritable hanging gardens of the Western World, 
and with electric lights that make the darkest and 
most tempestuous night but an extended day. 

It is indeed meet for the world to do a work 
for the world's mutual advancement of knowledge 
concerning the construction of the universe, the 
enjoyment and elevation of creation. 

Let a Temple of Knowledge, Light and Eest be 
builded to the heavens, upon foundations broad 

94 



IT IS IT 

and deep, upon the rocks eternal, that the light 
of the heavens and the earth may polarize. 

Now for the method of accomplishing and sus- 
taining unto the end. 

An association composed of the representative, 
progressive men and women of every nation, with 
the governmental, astronomical, permanent rep- 
resentative, endowed with all the privileges, in- 
cluding the naming of the great astronomer, after 
demise or resignation of Mrs. Richard A. Proctor 
(daughter, if she so elects), it being agreed that 
they shall be the great astronomers, after which 
choice is to be made by astronomers of nations 
through duly accredited representatives, as set 
forth in by-laws. 

Funds to be provided by governmental aid. By 
donations, the donors to be immortalized by monu- 
ments along the highway of wisdom, degrees of 
honor, etc., etc., as per by-laws. 

By sale of Proctor Memorial valued dividend 
certificates of honor, the proceeds to be invested 
in lemons, oranges and olive groves in particular, 
and revenues in excess of 6% perpetually, pred- 
icated upon net earnings, to go to sustain ex- 
penses after completion, whereby no terminal 
point of support shall ever be reached. By form- 

95 



IT IS IT 

ing Proctor Memorial Astronomical Societies, to 
issue lesson leaves edited in turn by eminent as- 
tronomers, and degrees of magnitude conferred. 

POEM BY CHAS. L. WILLIAMS, RECITED 
UPON THE OCCASION OF THE DEDICA- 
TION OF SAN MIGUEL. 

Thou bald old peak, rock-ribbed and bare, 
With furrowed cheek and hermit air, 
Bold San Miguel, in joy and tears 
In good and ill, ten thousand years 
Have swept thy battle turret o'er 
Nor touched the quick of hearts deep core. 

Men, too, have passed, as flowers do, 
The short years changing season through, 
Where once beneath thy glooming shade, 
The Savage child of nature played 
And fathers bowed beneath the rod 
And walked in peace and talked with God. 
The dreary "boomer's" visioned care 
Hath reared his castles of the air, 
And fig and wine, and olive tree 
Vie with the orange witchery. 

And yet, tho' tribes have passed away, 
Tho' missions fall in full decay, 

96 



IT IS IT 

And time with mocking finger chides 
The vaunted Saxon's boast of pride. 
On beating pulse of human ill, 
Unconquered thou, old San Miguel, 
Look down in noble scorn. 

Unconquered nay. To-day, to-day, 
The Stripes and Stars in glorious sway, 
By balmy breezes gently blown, 
Have claimed their solitude their own; 
And whispering winds have breathed a name 
Till men have heard and echoed fame 
Have crowned thy peaks with castled halls, 
And in the heaven's jeweled walls, 
Have named the stars unborn. 

Farewell, brave king; Thy reign is done, 
Thy storied greatness just begun, 
And bowed before a brother's will, 
I greet thee, brother, San Miguel." 

Eecorded. 

MES. BICHAED A. PEOCTOE. 

At home, 

Top of San Miguel Mountain. 

From Sept. 15 to Sept. 22. 

Will entertain Visitors with Telescope and 

Star Talk. 

9? 



IT IS IT 

INVENTOR GATHMANN TALKS ABOUT HIS 
SECTIONAL LENS. 

To a knot of visitors he explains the principles 
upon which he works, and incidentally replies to 
a number of gentlemen, who have scouted his in- 
vention. 

Louis Gathmann, the inventor of the "sectional 
lens" for telescopes of large dimensions, was 
found last evening at his home, at the corner of 
Lincoln and North Park avenues, explaining the 
wonders of his discoveries to a little knot of inter- 
ested gentlemen. The inventor has not been with- 
out his critics since giving to the public the result 
of his researches, and he takes particular delight 
in confounding them. For this purpose he has 
become even more radical than he was at first in 
declaring his new principles of optics, but, being 

practical man, demonstrates every departure by 
actual experiment. 

"Professor Burnham has proven to the public 
very conclusively that a perfect lens cannot be 
made out of more than one piece of glass," re- 
marked Mr. Gathmann, with a shrewd twinkle in 
his restless little eyes. "I will show you that the 
outer shape of the lens has no effect on the refrac- 

98 



IT IS IT 

tion of light, and that three-cornered pieces of 
glass can be made into as good lenses as round 
pieces. Now look through this little telescope 
and see for yourselves whether the shape of the 
object is impaired/' 

He had focussed a small two-foot telescope 
across his parlors upon the shade of a lamp. The 
view was certainly clear and as perfect as one 
could wish. 

"You don't see anything three-cornered in 
there?" the inventor asked. 

"Certainly not," the visitor replied. 

"Well, now, look at this object glass." 

He removed it from the telescope and showed it 
to the astonished company. There were two tri- 
angular pieces of glass set in a framework of 
wood, the base of one resting above the apex of 
the other. Certainly these lens have no resem- 
blance to the ordinary object lens of a single piece 
of round glass. 

TEIANGULAR LENSES LOOK ROUND. 

"You are not any more puzzled than Dr. Parks, 
of Yale University, was," Mr. Gathmann re- 
marked, as he noticed the perplexed countenances 
of his visitors. "At first he could not even believe 

LofC, 99 



IT IS IT 

what his eyes saw, but when I explained it, he 
said it was one of the simplest things in the world 
and moreover, one of the most valuable discover- 
ies of the age. If you know anything about optics 
I can tell how it is that you see only the real object 
through these funny-shaped lenses, and don't get 
even a hint that half of the object end of the tele- 
scope is filled with wood. 

"Now look here," he continued, holding his fin- 
gers up to illustrate the object lens and the focus 
of the light coming through it. 

"You can't see anything which doesn't reach 
your eye, can you? Well, suppose that I place my 
lens here at the focus of all the rays of light com- 
ing through these three-cornered lenses — it must 
be just at the focus— you won't see anything but 
these rays of light, will you? No, of course not. 
These little pieces of black wood don't send very 
many rays of light. You don't see them ; your eye 
only catches the light from the object and these 
are bound to be perfect. So you see only a 
clear outline of the object: But if this record 
lens is not at the focus of rays of light from the 
object lens, of course you will not get the col- 
lected rays from the object, and then you will be 

able to see the funny-shaped lenses. 

100 



IT IS IT 

"Now if you are not satisfied that the shape of 
the lens does not affect the course of rays of light 
through it, look through the telescope again, and 
I will nearly cover the face of the object lenses. 
You will see that the object remains as perfect as 
before any of the lenses were covered, only a little 
less distinct." 

The experiment resulted just as he said it 
would, and even when all the object lenses but a 
little half-inch space w^as covered the view was 
still perfect. 

"That is the whole secret of the discovery," con- 
tinued the inventor. "If the shape of the lens 
does not affect its working, the lens may be made 
up of two odd-shaped pieces of glass, as in the case 
of this small telescope, or of thirteen small lenses, 
as in the case of the telescope in my observatory. 
Professor Burnham has seen fit to criticise this in- 
vention quite severely, but he has declined several 
invitations to come here and see for himself what 
the invention can accomplish/' 

TALKS OF HIS CRITICS. 

"There are no new principles of light in this dis- 
covery. It is only an application of well-known 

laws. Every lens in the world is nothing more 

101 



IT IS IT 

in fact than a multitude of little lenses in one 
piece. Strange enough, the makers of lenses have 
not before realized the advantage of making their 
lenses on the principles they profess to have 
studied. They thought it was a necessity that the 
lens be a single piece, although they all admitted 
the impossibility of making a great lens that was 
ever approximately perfect. Everybody must 
know that a piece of armor plate is not so care- 
fully hardened as a watch spring, and just so 
great twenty-six or thirty-inch lens is not near so 
good glass as a small microscopic lens. If it were, 
the great lens would magnify the heavenly bodies 
10,000 times to the eye, instead of 2,000, as is now 
done." 

Mr. Gathmann went on at length to refute his 
critics and explain the principles upon which he 
will construct his sectional lenses for telescopes. 
He is now preparing to construct a fifty-inch lens, 
which he is confident will so far excel all other 
telescopes in magnifying power that it will of it- 
self put all his critics to blush. He realizes that 
he has gone so far now that to fall anywise short 
of the greatest achievements of opticians will be 
considered equivalent to a failure. 

When it is remembered that the Yerkes tele- 

102 



IT IS I T 

scope is to be but forty inches in diameter and 
that the largest telescopes now in use are only 
thirty-six inches in diameter, it is easier to com- 
prehend the proportions of Mr. Gathmann's un- 
dertaking. 

He showed draughting^ of plans for the new 
telescope and explained them fully. The great 
lens will be made of 182 hexagonal pieces of glass 
set in frame work of aluminum and held in place 
by composition of Canadian balsam. The whole 
will be ground into the shape of one perfect lens, 
and, moreover, Mr. Gathmann proposes to make it 
all, including the lenses and the grinding, in Chi- 
cago. He says there is as good material here for 
glass as in any place in the world. 

GLIMPSE AT THE HEAVENS. 

Mr. Gathmann never allows his visitors to leave 
without taking them to his observatory and giving 
them a vision of the heavens through his six-inch 
telescope, constructed to illustrate his new inven- 
tion. This vision is certain to dispel the last lin- 
gering doubt of the practicability of his discover- 
ies. The observatory is the extension of a high 
tower at the front of the residence, and is well 
equipped throughout with appliances for taking 

103 



IT IS IT 

observations. Last night the sky was bright and 
clear and were it not that many of the most inter- 
esting stars and planets were late in coming up it 
would have been a fine time for star-gazing. How- 
ever, the telescope was the object of chief interest 
and it certainly proved to be exceptionally effec- 
tive. 

There was no blue over the object, no indistinct- 
ness in the outline. Whatever could be seen was 
plain to the full strength of the lens. 

"Thaddeus S. C. Lowe, of Pasadena, Cal., was up 
to look at my telescope a short time ago," Mr. 
Gathmann explained, "and he said this was the 
clearest telescope he ever looked through. He 
has an observatory of his own and a six-inch tele- 
scope on top of Mount Lowe, and, notwithstanding 
the atmosphere is much clearer there, he said my 
telescope was very much better than his. Mine, 
as you see, has thirteen pieces in the object lens 



and his was made with a single lens." 



LOOKING THROUGH THIRTEEN LENSES. 

The Moon, the Nebula in Orion and Jupiter 
were all observed, and each instance the view was 
most pleasing. On the Moon the long range of 
Apenines ending in a vast crater, and the mourn 

104 



IT IS IT 

tainous region surrounding the crater Tycho 
Brake was as bright and clear as was ever seen 
through any telescope. The Nebula in Orion was 
also beautiful. This Nebula cannot be seen at all 
with the naked eve, but through the telescope it 
comes into view not far to the right of the last star 
in Orion's sword scabbard. 

It is a beautiful constellation of four stars 
grouped into a solar system of their own — none 
knows how far away — and around them spreads 
an irregular halo of nebulous light. 

Within this there is a streak of darkness, w^hich 
is said to be the darkest spot in the heavens. 
Jupiter was out also in its splendor, with four 
moons in view, and under Mr. Gathmann's glass 
showed not less than six dark belts. 

"There is no longer any doubt about the sec- 
tional lens," remarked Mr. Gathniann, as his visit- 
ors left his observatory. "It is an experiment 
which easily proves itself, notwithstanding what 
the critics say." 

GATHMANN'S SECTIONAL LENS. 

Professor Albertson declares it is valuable aid 
to astronomical research. Civilization and evolu- 
tion of mankind is forever on its march; step by 

105 



IT IS IT 

step, long and short, it overcomes all hindrances, 
forward it goes Stars of humanity are found 
scattered throughout history in all its branches of 
science. 

Electricity, from Gilbert to Franklin, from 
Franklin to Edison and Tesla, with the evolution 
of details between the different giants of the ages, 
is now absorbing the interest of the world. As- 
tronomy, from the days of old to Tycho Brahe, 
from that genius to the great astronomers of our 
day, in opening up the secrets of the heavens for 
humanity has made but slow progress. 

In physics, and especially in optics, the periods 
between the great discoveries seem to have been 
longer than in other sciences. From Galileo to 
Gathmann are centuries during which principles 
once established seem to have held the platform 
with the greatest stubborness. 

But with Professor Gathmann a new era begins. 
When Lafayette first heard of American independ- 
ence "his heart was enlisted." Through divine 
imagination he outlined on the far-off horizon of 
the future the greatest country, the most intelli- 
gent and noblest people among nations; he was 
with them to help shatter theories and establish 
facts, for that he was ready to labor and to die. 

106 



IT IS IT 

When I was invited by Professor Gathmann, of 
Chicago, to investigate his sectional lens telescope 
I went and saw and my heart was enlisted at once. 
To a request of Mr. Gathmann to express my opin- 
ion of his invention, I will say that I consider it 
simply a matter of duty for me to make the subject 
as clear as possible for those who might be in 
doubt regarding the fundamental principle in- 
volved in the sectional lens telescope. In my 
opinion, then, there is absolutely no doubt what- 
ever as to the correctness of the physical laws of 
wilich Professor Gathmann has taken advantage; 
the wonder to me is that it was not done long ago. 
The lens in Gathmann's instrument is simply a 
number of smaller lenses, whose refraction of light 
is brought to the one universal focus, all rays of 
light reaching the one single point. Let us for a 
moment see how that is possible. In the first 
place let us take an ordinary ten-inch single lens 
and cut out portions from any part of it, and fill 
up the holes with a dark substance, which will 
allow no light to pass through. The center itself 
can be cut out. Now will the focal point fall at 
the same place as when the lens was whole and 
perfect. Yes, exactly, the truth is that if we 
could divide the same lens into a million parts and 

107 



IT IS IT 

let each part keep its same relative position as to 
the grinding and refraction, we would have a mil- 
lion local points, all falling together as in a single 
solid lens. Thus it becomes possible to place 
many suitable pieces of glass in a proper frame 
work and grind the entire mass to a shape of one 
lens, and it will work or refract light and create a 
focus as correctly as the best solid lens ever 
known. How conld it be otherwise? Each point 
of a single lens is a lens within itself, and each ray 
of light reaches the established focus. In nature 
the many small create the great. Our eyes, 
though two, see only one picture. Our sight or- 
gan is a sectional lens. Thus it is really an estab- 
lished fact that a lens of almost any size can be 
produced by multiplying many small ones. 

It is my conviction that this is one of the great- 
est inventions ever made. Xot alone will it make 
suns and stars descend from the magnificent 
heights and lay bare their surface to our mortal 
eyes, but with these lenses photography is also 
sure to receive an impulse that cannot yet be com- 
prehended. Let us be bold and go a step fur- 
ther. Eeverse the principles of action in the sec- 
tional lens telescope and create a sectional lens 
microscope, and with it we might see the myriads 

108 



IT IS IT 

of dancing molecules. We might be able then to 
discover mankind's bitterest enemies in the 
world's microbes and bacteria, and trace the ulti- 
mate stem to its source in the one universal ele- 
ment. 

Many prominent residents of Chicago have 
visited the Gathmann Observatory and tested the 
sectional lens through observations of the moon, 
planets and fixed stars. All speak words of 
praise of the telescope in which it is used. They 
pronounce the telescope perfect in focus, excel- 
lent in definition and free from chromatic obser- 
vation. They say Professor Gathmann's inven- 
tion will mark the beginning of a new era in 
domains of astronomy, optic and photography. 

OF DEEP INTEREST TO MANKIND. 

We embody herein the United States report as 
to the district of country adjoining the bay and 
ocean, at which point in valleys frost appears 
about once a decade, but upon the mesas, sur- 
rounding Mt. San Miguel, never in the memory of 
the oldest residents or in records is it recorded 
where frost has appeared at any time of the year. 
This wonderful phenomenon is attributed to the 
fact that this strip of country is peculiarly pro- 

109 



IT IS IT 

tected by mountains completely encircling and 
touching at two points in the ocean, thus enjoying 
special advantage not found elsewhere, therefore, 
from the general lay of the land and the peculiar 
climate, I am deeply impressed and am fully con- 
vinced that it is a special act of our Supreme 
Ruler for a special purpose. 



no 



Compliments of Hotel del Coronado 

CORONAVO, CALIFORNIA 

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A GOOD OMEN. 

[ TPON Washington's Birthday, Humane, 
Spontaneous Combustion Fires the First 
Gun and its Reports will resound Around the 
Earth. 




THE FIRST ORDER FOR HUMANITY BAKING POWDER. 



Kansas City, Mo., February 22, 1902. 
Mr. A. H. Isham, 
My Dear Isham : 

I suppose I have anticipated the Humane Proposition. 
Enclosed please find #5.00 for 10 boxes of Humanity 
Baking Powder. I want to begin the Humane work 
upon an extended scale by myself, and my Brother 
Charles, Mrs. Potts, and Miss Maude, each of us agree 
to take orders in advance, for 500 one lb. cans of Human- 
ity Baking Powder, making 2000 cans. We can do this 
and have money in the treasury, in not to exceed 90 days, 
and we will do so without fee and without price. I find 
no trouble to take orders for Humanity Baking Powder. 
With kindest regards and deep affection, I remain, 
Yours sincerely, 

(Signed) J. C. Potts, 

- 1 1 18 Walnut St. 



IT IS I T 



New York, February 2(3, 1902. 
MR. J. C. POTTS, 1118 Walnut street, Kansas City, Mo. 

My Dear Mr. Potts— Your greatly appreciated favor of the 22d 
comes to ine like a blessing, and especially your referring to the 
Baking Powder Proposition. It is, my dear friend, a wonderful letter 
to receive, and I have directed the "gist" of it to be published with 
the four pictures. 

It will. I predict, prove an immortal letter, and justly make all 
of you, people of mark and distinction, in the event of the successful 
outcome of the Idea, and of course every order that is filled, does ful- 
fill the Idea. The Idea is therefore now in motion; your order sets 
it in motion. The five ($5) dollars for the ten boxes of Humanity 
Baking Powder solves the problem, and we have before us the illus- 
tration and the effect in all its bearings and ramifications. 

First: You have the consciousness of having secured Pure Food 
for your beloved ones. 

Y'ou have brought relief to a starving child. 

Y'ou have established an everlasting income for yourself, your 
heirs, and your assigns. 

l^ou have expanded your intelligence and shot an "Idea" over the 
plains, across the rivers and mountains to California, climbed Mount 
San Miguel, continued its flight into the Heavens, returning to you 
along its telepathic course, bringing reward like bread cast upon the 
waters. It is a new messenger from the realms of bliss, that will 
whisper to you consoling words, and assurances not heretofore dreamed 
of in this abode. 

It is the bud of promise, and your order illustrates the work that 
we set out to do. 

Now I want to impress upon you the fact that the complete success 
of this entire proposition, absolutely hinges upon the cash being paid 
in advance, at the time the order is given. It simply becomes a Trust 
Fund, not subject to the whims of individuals, for the cash must be 
handled, and it is imperative that it is handled in accordance with 
the by-laws as set forth as a Trust Fund. 

Unless this principle of paying cash in advance is established, 
and the faith of the patron exhibited by the act, and the glad hand 
extended, the entire superstructure, in all its glory, must collapse; 
but by paying cash in advance, with the order, the problem is abso- 
lutely in process of being solved. It virtually is solved. 

Now, my friend, until one assimilates the subject, it will not dawn 
upon them what a stupendous proposition it is; or how far-reaching is 
this principle of paying cash in advance. Xow let us analyze your 
order for 10 boxes Humanity Baking Powder, at 50 cents per box, $5.00 

25 per cent, to Humanity $0.62% 

70 per cent, to The Patron 1.75 

5 per cent, to The Observatory 12y 2 

Cost of Powder and Manipulating $2.50 

$5.00 $5.00 

113 



IT IS IT 

The sixty-two and one-half cents has relieved a sick child. This is 
the Humane Act— CHARITY. The esseoce of every religion offered 
to Humanity. 

Twelve and one-half cents goes to Mr. Richard A. Thomas, San 
Diego, California, President of The World's Proctor Memorial Ob- 
servatory and Temple of Light, a corporation duly organized under the 
laws of the State of California. 

The sum of one dollar and seventy-five cents, due the Patron, is 
in the hands of the Trustee, for which the Patron receives a certifi- 
cate, bearing four per cent, dividend forever, and never redeemable, 
for the money remains in the treasury until an association is formed, 
and a treasurer duly elected. Now comes the Eye Opener, what can 
the Trustees do with this accumulation, except to take up another 
Enterprise? This being exactly the thing they will do, and thousands 
of Organizations will spontaneously spring up. And this feature 
Illustrates the mighty expander this Exalted Procreation is. 

The Trustees can't invest the accumulations in Baking Powder 
Products, for the reason that the Problem of solving and conquering 
the Baking Powder Industry is already solved, so far as capital is 
concerned, for the conclusive reason that if a million, or a hundred 
million boxes are ordered, the Patrons have furnished their own 
Capital; the Powder is already paid for out of itself. We absolutely 
need no more Capital, for the Baking Powder business PATRONS 
only are needed. Therefore, Organization is all Humanity needs, for 
the People are all powerful, and all the so-called Monopolies are as 
a thistle-down before a Tornado, when the People move. The People 
are the Cyclone, the Monopolies are the Thistle-down. Of course, if 
we are going to buy a Factory, you can readily understand that we 
would have a place to put the money. But has it occurred to you 
that we don't have to? There is already a sufficient number of 
baking powder plants already constructed, and if they were in actual 
operation, up to their full capacity, they could load solid trains and 
ships, if the demand required. Therefore, the owners are willing to 
bond themselves to make Humanity Baking Powder, exactly in ac- 
cordance with Formula (the U. S. Standard), and permit our Inspector 
to witness, and actually combine the Ingredients that enter it. 

Therefore, we are simply taking advantage of the conditions that 
favor Exalted Procreation. Manufacturers are willing to do this busi- 
ness at so close a figure, that buying a Factory is unnecessary. 
Furthermore, they are willing to turn in (at least one factory) and 
accept Dividend Certificates as pay. And this is the only good way 
out of the dilemma they find themselves in. Without Patrons, the 
Wheels won't go around, the noise of the factory is hushed forever; 
while the merry hum of Co-operation is heard in every land. The 
Stampede will be so great that Humanity will wonder why the dream 
hour of life, was never before embraced. For, after all, it is such a 
simple matter, like the ripple of the waters, like the lullaby of the 
trees, like the bird songs at the break of day, like the dove returning 
to the ark. 

114 



IT IS IT 



Now we can readily see that we have plenty of food for thought 
and a work to do that hath no bounds. Now, before closing, let me 
send out to you and your noble wife, and to Charles, and to Miss 
Maude, all the love that one can send to others. 

Yours affectionately, ALFRED H. ISHAM. 

THE WOMEN WILL SAVE THE WORLD— GOD SPEED THE 
HOLY CAUSE. 

HUMANITY BAKING POWDER GIVES SATISFACTION. 

Kansas City, Mo., March 13, 1902. 
Miss Bertha B. Isham, 1141% Broadway, New York. 

Dear Madam— We have received the package of Humanity Baking 
Powder, and used the same with most satisfactory results that the 
most fastidious person could desire. To be true, we have assurance 
of purity of the Baking Powder, perfect results in its use, and rejoice 
to have purchased a Baking Powder knowing that one-quarter of the 
profits of the same will be used to ameliorate the woes of Suffering 
Humanity. God speed the holy cause. Y T ours sincerely, 

(Signed) MRS. J. C. POTTS. 

I REGARD IT SUPERIOR TO ANY OTHER BAKING POWDER. 

From a Well-to-do Noble Woman. 

Kansas City, Mo., March 14, 1902. 
Mr. J. C. Potts, Kansas City, Mo. 

Dear Sir— I have used the Humanity Baking Powder with the most 
gratifying results. There is no question in my mind in regard to the 
purity, strength and efficiency of this Baking Powder, and I regard it 
superior to any other Baking Powder that I have ever used, as the 
biscuits had none of the unpleasant odor that I have always noticed 
on breaking the warm biscuit made with other Baking Powder. 

I wish the idea to meet with unqualified success. I give this state- 
ment freely, as I know the quality of the goods fully warrants me 
doing so. With best wishes, I am, 

Yours sincerely, (Signed) MRS. WM. DURHAM, 

3814 Warwick Boulevard. 
Acknowledgment of relief from the first sale of Humanity Baking 
Powder. The true tree of life is bearing the fruit of charity from 
heaven, and costs no man a penny. It is Exalted Procreation. 

New York City, March 14, 1902. 
Dear Sir— I write to thank you for your kindness in helping an 
invalid neighbor of mine who has been unable to help herself long 
before Christmas. God send you his blessing. I remain, 

Y^ours in Christ, 

(Signed) DOLLY BOOKER, 

615 West 130th Street. 

All correspondence, all accounts of monies received, disbursed and 
on hand, all contracts of every name and nature subject to inspection. 
It is all Humanity's business and an Open Book. 

115 



MAY 2 - 1.902 



1 copy del. ro CAT. oiv. 

MAP 2 J302 



MAY 9 1902 



